With her strong commitment to creating a positive work environment for her team, ASGC Printing President, Yesenia Ferreras, leads by example and places great emphasis on empathy and consideration for humanity in leadership. She has a strong commitment to creating a positive work environment for her team. As a leader, she understands the importance of building up individuals and creating a cohesive team.
Ferreras places great emphasis on empathy and consideration for humanity in leadership, recognizing that these qualities are integral to leading a resolute team. She appreciates the unique contributions that each member brings to the table and strives to bring out the best in everyone at ASGC Printing.
The daily routine of Ferreras is driven by a passion for finding solutions and creating outstanding products. She welcomes challenges and finds great satisfaction in delivering high-quality work. Her enthusiasm for her work is infectious and extends to her team and customers alike. Ferreras takes immense pride in the products produced by ASGC Printing and the company.
ASGC, Inc has proven itself as a pioneering force in the industry by adopting a forward-thinking approach to developing and innovating new products for labelling, branding, and product decoration. The company endeavours to customize its formulas to meet the specific needs of each customer’s application, recognizing the unique nature of each product. This strategy allows ASGC, Inc to provide tailored products that enhance the quality of its customers’ products. The company prioritizes the success of its customers and ensures that every business decision is made with their interests in mind. ASGC, Inc’s customer-centric approach has been the key to its success and is aimed at achieving new milestones in the future. ASGC, Inc is a commercial, business-to-business printing company that believes in supporting consistent product quality while keeping costs down for its customers.
ASGC, Inc has built its foundation on the principles of delivering superior customer service, high-quality products, and competitive prices. The company has also established an internal culture that emphasizes treating others the way they would like to be treated. It brings satisfaction to the employees of ASGC, Inc to know that their hard work directly contributes to the success of their customers.
Developing Leadership Skills Since Childhood
When Yesenia was a child, her father started his business in the family garage. Despite having two older brothers, Yesenia was the only one who took a keen interest in the craft and would help her father during summer vacations and after school. Although her father may have hoped that his sons would take over the business someday, Yesenia eventually took the reins as his only daughter. As the business grew, her father expanded into a small warehouse and Yesenia started working there full-time, getting first-hand experience with the production process by running presses, mixing inks, and using cutting machines. Over time, she also learned the administrative side of the business from her mother. In 1999, Yesenia purchased the struggling company from her parents, and with her passion for the craft, she was able to grow the business steadily over the years.
Being a Leader
Since 1999, Yesenia has faced numerous challenges in the male-dominated industry but has persevered by fostering innovation and staying up to date with industry trends. The company’s emphasis on research and development has been instrumental in driving growth while maintaining a high standard of craftsmanship. Every employee at ASGC, Inc is valued and plays a crucial role in the production process. Yesenia’s passion for the craft, coupled with her father’s entrepreneurial spirit, inspired her to become a business leader.
When Yesenia is hiring a new team member, she prioritizes finding someone who is a team player. This is essential to maintaining positive morale and cohesion within the team during day-to-day projects. Additionally, effective communication skills are a must-have for any potential candidate. Yesenia recognizes that communication is the foundation of a healthy and growing company, and thus looks for individuals who are able to clearly articulate their thoughts, ideas, and feedback.
For Yesenia, the most important lesson in leadership is to maintain an open-door policy where employees can approach her with ideas, suggestions, or constructive criticism. This approach not only ensures that employees feel heard but also contributes to the company’s growth.
Keys to Constant Growth
Yesenia recognizes the importance of using her innate skills to drive personal and professional growth. She passionately believes that being true to oneself is crucial and that she should never have to be anything other than the woman she is. Yesenia identifies as an empathetic and kind individual who is nurturing and believes in the goodness of humanity. She is always willing to learn and is a natural teacher. Additionally, Yesenia is resilient, patient, and trusts her intuition.
While these traits may not be commonplace in leadership roles, Yesenia believes that there is no room for egos in leadership as they can disrupt the learning process. Therefore, she strives to lead with humility, authenticity, and a commitment to continuous improvement.
Industry Insights
The printing industry has undergone significant changes in recent years due to the emergence of digital technology. Yesenia, as the leader of ASGC, recognizes the importance of staying competitive by offering quality and tailored products. With the increasing number of digital printers available, it is crucial to keep up with industry trade shows to remain present and relevant. These events not only supply networking opportunities, but also expose businesses to different opportunities and potential partnerships.
Given the diversity of the printing industry, unique products can often solve specific challenges that customers face. As such, Yesenia and her team stay on top of emerging products and trends to create meaningful and fruitful partnerships with their clients.
Furthermore, in the last decade or two, the internet has become an inexpensive and effective tool for growing businesses. Yesenia understands the importance of utilizing the proper resources to harness the power of the internet, as it can only benefit both the business and the customers.
Balancing Personal and Professional Goals
Yesenia’s current vision for ASGC, Inc. involves the restructuring of the company’s marketing strategy to stay competitive in the printing industry by using digital platforms to connect with potential customers not only nationwide but also globally. Her goal is for ASGC, Inc. to establish a strong leadership position in the industry, providing employees with stability and structured opportunities for personal growth within the company.
Yesenia is committed to her own personal growth and development, recognizing its importance for the future success of ASGC, Inc. She also believes that personal growth for her employees is crucial for the company’s future growth and development. Yesenia is pleased with the direction in which the company is heading this year and is confident that ASGC, Inc. will achieve its goals. She is optimistic about maintaining a supportive and healthy work environment that empowers employees to produce exceptional products and feel secure in their jobs.
Written by Steve Sanchez.
