An investment in technology for your online coaching business will undoubtedly pay off in many ways, especially now that we are required to adhere to the pandemic’s virtual and remote work culture. You don’t even have to believe me; allow me to cite some studies I found that supports this:
The biggest influence of technology, according to an HBR article, will be in how it enables individual executive coaches (or executives who function as coaches) to more effectively engage with and support their clients. This will support their memory, observation, interpretation, imagery, and motivating abilities.
The democraticization of coaching refers to the transfer of coaching from the top levels of organisations to mid-management levels. More and more businesses are now using coaching as a leadership development intervention.
Coaching no longer exists as a separate activity. It is combined with young leaders’ cohorts or women’s leadership cohorts, which include coaching as part of their leadership development journeys.
Group coaching is becoming increasingly popular; it is no longer solely reserved for one-on-one interactions.
Client inquiries on coaching’s return on investment are on the rise.
More coaching is now virtual due to the epidemic. This modern approach to coaching is already made possible by technology, but further advancements will be required to keep up with the times.
How Coaching & Technology Come Together
There are many ways that technology affects coaching, and the following are some ways that having a coaching tool you can rely on can help you in your coaching journey:
Intellectual property creation and education
You will be able to recognise trends and patterns throughout your coaching engagements when you use a technological platform to collaborate with more clients. You might observe a connection between rescheduled sessions or tasks done on time and a higher likelihood of success, for instance.
Additionally, you might be able to identify learning themes that can assist you deepen your understanding and enable you to provide focused interventions or programmes.
Increased cohesion and convenience
You often utilise a variety of technologies while managing a coaching engagement. These include email, a messenger app for between-meeting contact, a shared drive, a booking calendar, and survey software like Google Forms.
Instead of using the time to enhance your coaching journey, you constantly cut and paste between all these different tools for various clients; in this way, you function more like an administrative professional than a coach.
With the help of technology, you can bring everything together, access all of these tools at once, and reduce back and forth. And merely for all of that and more, Coach is a powerful online coaching tool.
Creating a consistent experience
There is a clear requirement to make sure that the coaching methods and experience are consistent as your coaching practise expands and you begin working on bigger engagements with multiple participants and coaches.
But if you’re an independent coach, technology can help you become more efficient because you need to know where your time is going. Do you wish to have a deeper grasp of coaching and its underlying psychology? Or do you wish to become mired in its data?
This is especially true if you’re using a journaling tool. Once you have a chronological history of what you’ve done, you can benefit from going back and reviewing how you’ve performed as a coach. This will help you identify areas where you can improve moving forward.
I would advise considering online coaching platforms as an investment rather than an expense. Any quality tool will set you back money. But over time, using it properly will get you one step closer to running a profitable online tutoring business.
By making that investment, you are giving yourself more time to devote to your coaching endeavours, which will enable you to advance professionally rather than becoming bogged down in the details of management. And that is valuable, in my opinion.
