Presently, Bermuda-born and London-raised Atteline, a PR firm with offices in Dubai and Manila, is owned and managed by Sophie Simpson. Simpson received his education at Central Saint Martins College of Art and Design in the UK. Ever since entering the job as a recent graduate, he has been intensely immersed in the fashion industry.
Simpson began her professional career in London as a Junior Fashion Editor for Vogue. She then joined Style Magazine (The Times Newspaper) and switched from journalism to public relations. Simpson’s career in public relations began with Lee Publicity in the UK, and she then worked thrilling “in-house” hours for prestigious international lingerie brand La Perla while commuting back and forth between London and Milan, Italy. In 2013, Simpson followed the appeal of the Middle East and relocated to Dubai to serve as an Account Director in the region’s burgeoning agency scene.
After serving an exceptional clientele for several years in the UAE, Simpson moved on to start Atteline in 2016 with the goal of revolutionizing the market by creating a new standard for quality and specialization. Those included, in Simpson’s words, “developing symbiotic long-term relationships, focusing on fruitful partnerships, ensuring each client has a dedicated and focused team, driving collaboration between clients and strategic partners, and ensuring that what we do means something to the consumer.”
Simpson has learned that leadership consists of two components as a result of her extensive experience working with and leading busy yet highly productive teams. “Local leadership is about inspiring, encouraging, and pushing others around you to be better,” she adds. “At a high level, leading is taking a thought and accelerating it forward.
Partners have praised Simpson for being “empathetic, thoughtful, flexible, and driven,” so it should come as no surprise that she has cultivated a devoted team that aspires to share her vision for lifelong learning, growth, and work of unrivaled quality.
About the Company
Award-winning consumer and business PR firm Atteline has been dedicated to quality since 2016. The challenge of launching exciting new possibilities for its clients and the sectors they represent excites the business. The team works together with people who share its goal to push today’s boundaries toward tomorrow’s unrestricted frontiers. The group is of the opinion that in order to produce outstanding outcomes, one must first create the groundwork for success by maintaining a firm commitment to our fundamental principles of respect, diversity, integrity, and innovation.
