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Sharon Shahzad: Senior Vice President Marketing at illusto

Sharon Shahzad has more than 17 years of experience as a Chief Marketing Officer, with a specialization in go-to-market strategies, scaling up businesses, and building marketing functions from scratch. Her areas of expertise include Blockchain, FX trading, CFDs, Supply Chain Software, MarTech, Health-Tech, E-Commerce, and FinTech Apps.

Sharon has a proven track record of devising, implementing, and executing integrated multi-channel B2B and B2C go-to-market and growth marketing strategies, including brand positioning, marketing communications strategy, content, media, digital marketing, social media, and lead generation. She has managed multi-million-dollar budgets and led teams across Europe, Asia, Africa, South America, and the Middle East, collaborating with agency partners and reporting on key KPI metrics, operational improvements, and strategy execution.

Sharon is a creative thinker, problem-solver, brilliant storyteller, and strong communicator, with the ability to build relationships with major internal and external stakeholders. She is highly competitive, with a strong desire to exceed the marketing team’s goals, outperform competitors, and support established sales objectives.

Sharon has a Bachelor of Arts with Honors in Graphic Communications from the University of Wolverhampton and a GNVQ in Advanced Art & Design from the Redbridge College of Further Education. She also has extensive experience using HubSpot and the Adobe Suite, along with both Google and Facebook Ads.

The Company

Illusto, developed by VideoVerse, is an innovative online video editing platform that enables storytellers to effortlessly create professional-grade videos within minutes. It is a game-changing editor designed to help businesses, brands, and bloggers enhance their online presence and attract viewers with visually compelling video content.

Illusto is a user-friendly video editing tool that offers a broad range of professional video editing features and tools that are easy and fast to use, even for those with no prior video editing experience. Its developers continue to add exciting new features, tools, and support systems that enhance audience engagement and make video content creation more convenient than ever before.

With over 200 special effects, transitions, filters, an extensive stock library, unlimited cloud storage, and cross-platform publishing support, Illusto is the fastest and most powerful way to unleash your creativity and create stunning video content. As part of VideoVerse, Illusto is set to revolutionize the way video content is created and consumed, making it more accessible, convenient, and exciting for everyone.

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