A Chief Revenue Officer is an individual tasked with spearheading a business’s revenue-generating efforts by leveraging their ability to discern potential opportunities that can translate into tangible sales and long-term expansion.
Puja Bhola Rios, an experienced executive revenue leader at Frame.io, specializes in expanding existing businesses and acquiring new ones. Frame.io as a centralized platform that facilitates collaboration among teams from anywhere in the world by enabling them to share materials, track feedback, and streamline workflows. It’s an easy-to-use platform where media assets and creative discussions can be brought together.
Puja has a proven track record of successfully leading businesses with a focused approach to achieving their objectives. She has a deep interest in enabling organizations and teams to improve their capabilities, and finding solutions to challenging business issues. Puja advises aspiring entrepreneurs to develop plans for both the short and long term and to stick to them while executing their strategies continuously. Additionally, she emphasizes the importance of listening to customers’ feedback attentively.
Puja has an extensive professional experience of 7 years at Xerox and 13 years at CareerBuilder. She is also the founder of CareerBuildHER, a women’s alliance aimed at empowering and advancing women in the workplace. In addition to her career achievements, Puja is a dedicated advocate for chronic pain sufferers and has contributed to publications such as Huffington Post and Thrive Global.
Leadership Values
Puja follows the principles of hope and clarity in her leadership approach. She believes that as a leader, it is her responsibility to provide clarity to her team, ensuring that they are aware of how to achieve success in their current role, as well as in future roles. Puja also strives to instil hope in her team members by empowering them to excel in their career.
Christine Belmonte, EVP Sales Enterprise, has been amazed by Puja’s ability to lead a team with diverse skillsets effectively and efficiently for eight years. Puja’s approachable nature and excellent communication skills inspire her team to reach their full potential. She is committed to the growth and development of her team members and helps them become the best versions of themselves. Puja delivers outstanding results and builds strong relationships with clients. Every Monday, she humbly addresses her team in a huddle, discussing the goals, direction, and trends of the company. According to Christine, Puja’s energy and leadership qualities can have a positive impact on any company.
Oscar A. I., Director, LATAM at Intercom, regards Puja as the best leader and mentor of his career. He attributes his growth as a sales leader and individual to Puja’s guidance and support. Oscar believes that any organization with Puja as a leader would reap benefits, as she is a no-nonsense leader who motivates her team to achieve their best. Her exceptional attention to detail, care for her team, and unwavering determination to exceed goals set her apart from other leaders.
Aligning Team with The Vision
Puja Bhola Rios places a great emphasis on developing team leaders by aligning everyone around the key metrics that will drive the business and assessing progress on a weekly basis. She believes in giving her leaders the freedom to manage their teams and do their jobs, as she believes they are more capable than she is. Puja stresses the importance of understanding the strengths of her team members and working together to improve those strengths, while also focusing on potential areas for growth. She prioritizes creating a positive and enjoyable work environment while ensuring that her team members feel supported and have her full backing.
Advising from Experience
Puja attributes her success to several key principles. Firstly, she firmly believes in having a well-defined plan for both the short and long term. Secondly, she emphasizes the importance of relentless execution in order to achieve one’s goals. Additionally, Puja stresses the need to actively listen to customer feedback in order to create a successful product.
As an experienced leader, she advises emerging leaders to take ownership of their outcomes by starting with a well-defined plan and executing it with determination. Moreover, she emphasizes that a company’s people are its most important asset and should be valued accordingly. Finally, Puja advocates for the importance of creating a great product that meets the needs of customers in order to achieve long-term success.
Frame.io
Emery Wells and John Traver founded Frame.io in 2014 to address the collaboration and workflow challenges faced by filmmakers and video creators. Prior to starting Frame.io, Wells owned a post-production company, and Traver had experience working on software for the film industry. Together, they created a centralized platform for collaboration, feedback, and workflow streamlining that is now used by media professionals around the world.
Frame.io, which is now part of Adobe, is a platform that focuses on video review and content collaboration. The platform brings together media assets and creative discussions in an easy-to-use environment, with the aim of simplifying video creation for users across the globe. We are in line with our mission to provide our people more freedom,” says Puja.
Frame.io has experienced significant growth in recent years, with the number of employees more than doubling during that time. Additionally, 54 percent of existing staff members were promoted to new positions in a single year. The company is based in New York City and was created by a team of filmmakers, VFX artists, and post-production executives. Together with Adobe, Frame.io serves nearly one million media professionals at major enterprises such as Netflix, Buzzfeed, Turner, NASA, and Vice Media.
Speeding up the Process to Accelerate Growth Rate
Frame.io offers a powerful feedback system that enables users to provide more detailed and actionable feedback, resulting in shorter review cycles and faster approvals. This allows users to focus on delivering their work rather than trying to decipher vague or unclear feedback. The platform incorporates cutting-edge technologies such as Gong.io, Outreach.io, Salesforce, Drift, and Catalyst to provide users with a seamless and efficient workflow.
Frame.io has found that 80 percent of Fortune 100 companies use their platform, which is highlighted in a video available for viewing. The company places a strong emphasis on measuring their impact and success, as demonstrated by the 2020 IDC Business Value Report. The report indicates that using Frame.io provides businesses with significant benefits, such as a 26 percent faster post-production workflow and quicker post-production processes. Puja believes that effective teamwork can result in reduced time between reviews, and the platform is popular among various types of content creators seeking to take their work to the next level. Frame.io places great importance on maintaining speed, reducing upload time, and utilizing cutting-edge technology.
Adobe is a leading player in digital media and marketing, and their cloud-based media collaboration tools are widely used globally. Adobe’s products and services are ubiquitous in the world of digital experiences, with their software being used by professionals and individuals alike to create and share digital content across various platforms. With a focus on creativity, innovation, and customer satisfaction, Adobe continues to shape the digital landscape and provide powerful tools to help individuals and businesses thrive in the digital world. “The marriage between Adobe and Frame is one that will make it possible for Frame.io to be used by a greater number of customers and provide us the capacity to expand and scale our company to new heights,” asserts Puja.
Written by Steve Sanchez.
