Working in the telecom industry entails negotiating an increasingly complicated market and business environment since the industry is undergoing a huge transformation in terms of connection expectations. This has strengthened in recent years, resulting in an increase in market competition. Noor Al-Sulaiti, Chief Executive Officer of Ooredoo Oman, has made it her top mission to safeguard the industry, establish sustainability, and continue to provide the most dependable and cutting-edge internet access to the company’s existing and new consumers. Noor prioritises her responsibilities for the team as a leader since the shared vision cannot become a reality without a strong and motivated team, which is ultimately what she wants to achieve.
Noor is a computer science graduate who was headhunted by Ooredoo and offered a technical-commercial job in which her technology competence was crucial. This was the start of her telecommunications career, which has lasted 19 years. She has lived in a number of places and held a number of fascinating positions in some of the region’s most prestigious businesses. The CEO of Starlink, an Ooredoo Group subsidiary in Qatar, the GM of Phono, and the head of FASTtelco are among the most recent additions.
Working in the telecommunications industry, Noor sees her role as connecting the globe. She says, “We carry a big responsibility towards society and its digital enablement. We thrive on delivering a better experience and becoming the destination of choice for the technological needs of our customers.” Ooredoo has established a strong reputation as one of Oman’s best places to work, which Noor is eager to maintain. She further adds, “Our priority is to empower the future leaders of the sector, and in the last year we have continued to nurture the talent of our family members with several new development programmes.”
She argues that only if employees are satisfied and supported in both their personal and professional lives, will they be able to flourish, develop, and innovate, which will benefit our consumers.
Ooredoo
Ooredoo’s products and services are all designed to meet the different demands of its consumers, and they are always changing to meet those needs. It is all about keeping its B2C consumers connected, offering them exceptional value, and supplying them with the services that best suit their lifestyles. With the rise of digital demands, particularly with COVID-19, the company’s multi-award-winning app now delivers everything a consumer needs in just a few easy clicks.
Customers who are business-to-business Ooredoo’s solutions are intended to allow users to work from anywhere, allowing them to be more flexible and address their individual business needs. Noor says, “We are especially focused on supporting SMEs, as major contributors to Oman’s 2040 Vision for economic diversification.”
Noor believes that Ooredoo’s expansion of ICT skills has resulted in the company being a one-stop shop for businesses of all kinds, offering everything from the safest and most up-to-date cloud storage to configurable and scalable solutions that adapt to changing business needs.
Its cutting-edge data centre, which marks a major leap in data processing and hosting, puts it ahead of the competition in terms of business solutions, contingency, and hosting. It is Oman’s sole Tier 4 data centre, with a power capacity of 2.5 Megawatts and a 99.98 percent+ uptime guarantee, according to an internationally recognised standard.
It’s about becoming a communications leader for the team, not simply about goods. As a result, it is dedicated to assisting Oman in its digital transformation by investing in transformational technologies that increase internet access while also strengthening Oman’s ambition to become a knowledge-based and technologically sophisticated society.
A Leader’s Perspective
The most essential thing to Noor is the client experience. Customer experience has always been the element that sets Ooredoo apart from the competition as a market leader. As a result, the whole team is focused only on the organization’s clients and how it can provide outstanding service. Noor wants the company’s consumers to be satisfied. She also mentions that acquiring and keeping talent is an important aspect of Ooredoo’s future success. She states, “We will make sure we have the best people, helping us to be agile and continue to lead the way when it comes to customer-centricity and satisfaction.”
The digital experience provided by Ooredoo is continually developing. Noor believes that, as a telecommunications operator, her company links the globe and plays a critical role in society by connecting everyone. This is especially true in a nation like Oman, where isolated areas rely on connectivity for education, business, and trade.
Noor’s goal is to continue working on Ooredoo’s network while also using and creating disruptive technologies like cloud services, IoT, and other high-growth industries. She asserts, “We are also bumping up our B2B activities, empowering businesses and government entities, and, of course, SMEs.”
Sharing the Vision
Noor considers herself fortunate to have lived and worked in a variety of countries throughout the world, which has provided her with invaluable perspective and experience. Because of its tiny population, Oman’s telecom market has been somewhat uncompetitive in comparison to other nations, but it now has a third operator, and one that is a well-established worldwide rival. On the other hand, Ooredoo has been planning for this for a long time and is confident in the solid market position it has established over the previous 17 years.
According to Noor, the digital experience in Oman is superior and has even been used as a case study in several businesses. Ooredoo, on the other hand, has possessed the spirit of a start-up since its founding. It’s a young and demanding company with a distinctive and vibrant workplace. Not only does the team operate in an open-plan facility, but the CEO also sits amongst the staff in a casual setting. The firm takes a flexible approach to business, and agility is at the heart of its operations.
The telecom industry, according to Noor, is an excellent school for any professional. Because telecom specialists may readily migrate to other businesses, although the contrary is not often true, it is clear how distinctive the speciality is. She opines, “It’s a beautiful industry where you are always at the cutting edge of technology, but you are tested on a daily basis on your business competitiveness and operational excellence. There is never a dull day when you work in telecoms.“
