In the dynamic landscape of Saudi Arabia’s legal sphere, one name stands out as a driving force behind groundbreaking advancements and societal progress. Nasreen Alissa, a true pioneer and champion of women’s rights, has dedicated her career to reshaping the legal landscape and empowering Saudi women like never before.
At the heart of her mission lies KnowYourRights, an extraordinary mobile application that Nasreen conceived and developed. This trailblazing platform serves as a guiding light for Saudi women, equipping them with a comprehensive understanding of their rights and arming them against potential legal pitfalls stemming from ignorance. As the first of its kind in the Kingdom and beyond, KnowYourRights has become a beacon of empowerment and knowledge.
Before embarking on her entrepreneurial journey, Nasreen honed her legal expertise at Freshfields Bruckhaus Deringer LLP, in association with The Law Firm of Salah Al-Hejailan. Over the course of five years, she honed her skills in corporate and commercial law, intellectual property, and information technology. Today, she leverages her extensive experience to offer invaluable counsel to tech businesses and startups, nurturing their growth and ensuring legal compliance.
Nasreen’s tireless dedication and remarkable achievements have not gone unnoticed. In recognition of her outstanding contributions, she was honored with the prestigious Arabian Business KSA Women Excellence Award for Best Female Lawyer of the Year in 2022. Her unwavering commitment to justice and advocacy has established her as a trailblazer and a woman of unparalleled influence.
Pioneering Legal Excellence in Riyadh
The Law Firm of Nasreen Alissa, founded in 2018, stands as a pioneering legal institution in Riyadh, Saudi Arabia, distinguished by its leadership under a Saudi female lawyer. This esteemed law firm offers comprehensive legal services and innovative solutions to a diverse range of clients, both local and international.
With a particular emphasis on catering to the needs of corporations, individuals, startups, and small to medium-sized enterprises The Law Firm of Nasreen Alissa ensures tailored and top-notch legal assistance. Committed to addressing the specific requirements of each client, the firm’s dedicated team tirelessly works to deliver optimal legal solutions. Moreover, the firm’s expertise is complemented by the incorporation of best management practices, ensuring a superior service experience for all those who engage with it.
Breaking Barriers
The Law Firm of Nasreen Alissa, established in 2018, stands witness to the rapid and favorable evolution of laws and regulations concerning gender equality. Nasreen perceives this remarkable shift as a testament to the progressive strides being made, aligned with the empowerment of women as envisioned in Vision 2030. Admittedly, she finds herself blessed, and filled with pride, witnessing such significant transformations within her country.
Grateful for her own fortunes, Nasreen fervently wishes to serve as a source of inspiration for other women, urging them to fearlessly pursue their aspirations and embrace risks. In her own journey, she has taken bold steps and pursued her dreams, leading her to discover extraordinary opportunities beyond her imagination. Drawing from her personal experiences, Nasreen passionately encourages every woman to follow suit and embark on their own ventures of self-fulfillment and achievement.
Global Recognition
In a momentous collaboration, Google embarked on a transformative project in 2019, capturing the extraordinary story of Nasreen and her groundbreaking application. The tech giant flew its team to Saudi Arabia to produce a captivating documentary, providing an intimate glimpse into Nasreen’s remarkable journey. The documentary, available at https://www.youtube.com/watch?v=ruKP0YcSHfQ, serves as a testament to her trailblazing spirit and the impact of her innovative mobile application.
Furthermore, Google’s commitment to amplifying the voices of inspirational women led to the creation of a separate documentary that featured Nasreen and five other exceptional Middle Eastern women. This powerful film, accessible at https://www.youtube.com/watch?v=WOAKyU3PTcs showcases their collective efforts in utilizing technology to pursue their goals and empower others in their respective fields.
Building on her previous successes, Nasreen unveiled her latest venture in 2022, an unprecedented milestone in the Kingdom of Saudi Arabia. Fintech Buddy Saudi Arabia, the brainchild of Nasreen, introduced a groundbreaking platform that serves as a comprehensive hub for fintech companies. It offers a range of professional services, revolutionizing the way these innovative businesses navigate the financial landscape. As the first-of-its-kind initiative in KSA, Fintech Buddy Saudi Arabia continues to redefine the fintech industry and propel it towards new horizons.
Through Google’s captivating documentaries and Nasreen’s pioneering endeavors, the world bears witness to the remarkable power of technology and unwavering determination.
Embracing Growth and Fulfillment
Nasreen firmly believes that her true growth and development as a legal leader stem from her ability to aid others. She recognizes that her profession involves not only supporting justice within society but also standing up for what is right, earning the respect of those around her. Reflecting on her diverse life experiences, Nasreen acknowledges a journey that has taken her through various countries, early work engagements, and extensive years of education. With four degrees under her belt – two Bachelor’s degrees and two Masters – her life has resembled a roller coaster ride. Nasreen understands that life’s essence lies in the accumulation of experiences, whether positive or negative. From the positive, she draws strength and continues to build upon it, while from the negative, she gleans valuable lessons and grows. Each day, during her meditation practice, Nasreen sets a personal goal to surpass her previous self, striving to be better than she was yesterday.
Empowering the Next Generation
Nasreen has a strong desire to enhance the training programs available for young law students and graduates. Recognizing the importance of equipping the next generation with practical skills and knowledge, she aims to contribute to their professional development and help them thrive in the legal field.
Defying Expectations
Nasreen faced numerous challenges right from the beginning of her journey in law school. One of the significant hurdles she encountered was dealing with people’s perceptions and attitudes towards her decision to pursue a legal education. Overcoming societal stereotypes and biases required resilience and determination.
Furthermore, Nasreen had to navigate an environment where women were underrepresented in law firms. She recalls a particular experience where she found herself as the lone female presence in a law firm. This situation served as a reminder of the existing gender disparity within the legal profession.
However, Nasreen’s perseverance and dedication enabled her to overcome these challenges. She remained focused on her goals, determined to prove herself as a competent and capable legal professional, regardless of societal expectations or the gender imbalance in the field.
Guidelines for Aspiring Lawyers and Law Students
Drawing from her extensive experience in training over 100 students and junior lawyers, Nasreen offers valuable recommendations for young lawyers and law students:
- Read! Read! Read! Stay updated on everything, particularly changes in laws and regulations. Keeping abreast of legal developments is essential to provide informed and effective counsel to clients.
- Embrace criticism and let go of ego. Accepting constructive feedback allows for personal and professional growth, enabling continuous improvement.
- Cultivate persistence, perseverance, and resilience. The legal profession can be demanding, but developing a tenacious mindset will help navigate challenges and overcome obstacles along the way.
- Focus on building and leveraging your strengths. Adopt a growth mindset that emphasizes learning and development, capitalizing on your unique abilities and talents.
- Prioritize quality and efficiency in your work. Always put yourself in your client’s shoes, understanding their needs and goals. By adopting a client-centered approach, you can provide tailored and effective legal solutions, fostering success for both you and your clients.
By following these recommendations, young lawyers and law students can lay a strong foundation for their legal careers, ensuring continued growth and success in the field.
Written by Steve Sanchez.
