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Mona Ataya: CEO at Mumzworld

One of the most successful businesswomen in this area and a role model is Mona Ataya, CEO of Mumzworld. She was included in Arabian Business’ 2013 list of the 100 Most Powerful Arab Women and the Most Powerful Arabs, Next Generation. Mona Ataya has always exhibited tenacity and drive. She started working at P&G in order to expand her skill set. after that, began working for Johnson & Johnson. She then joined Bayt.com as one of the co-founders. While raising her three kids, she saw a gap in the market and found that moms who required guidance and assistance with their purchase decisions were not receiving adequate support.

The idea that one may forge their own path in religion and destiny motivates Mona. Her daily inspiration and compass is the idea that anything is possible to solve. She is also inspired by qualities like bravery, inventiveness, boldness, and loyalty, especially in the hiring process.
For Mona, earning money is never the driving force. Instead, it’s about connecting the dots and assembling the parts of a jigsaw that one is assembling. Her drive develops throughout time as a result of opportunities, networks, and skill building. Above all, it is a leap of faith that results from a strong sense of passion, conviction, and moral obligation.
Mona thinks it’s important to pursue one’s goals. Additionally, she thinks that embracing both highs and lows, growing from them all, and being thankful to both loss and success.

About Mumzworld

Dubai-based The pioneer and top online retailer for moms in the Middle East and North Africa, Mumzworld.com, said today that it has successfully completed its Series B fundraising round, adding a new investment from Gulf Islamic Investments (GII), one of the top financial services companies in the United Arab Emirates. As a result, GII is now Mumzworld’s single largest stakeholder. The fundraising effort is the biggest VC financing round in e-commerce ever driven by women in the MENA area. Global TMT advisory and investment company Delta Partners provided transactional advice.

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