Missy MacKintosh is the Founder and CEO of MisMacK Clean Cosmetics, a beauty product company that aims to redefine the cosmetics industry by combining the high-quality application with ethical and ecological manufacturing. Missy MacKintosh built MisMacK from the ground up in her basement in small-town Canoe, BC, Canada. She personally has never met or knew of anyone who had built a Makeup brand before. She had to learn all of it on her own. However, she has been in the industry for over 25 years and 16 years of that as a Professional Makeup Artist, and her work has been internationally published, and she has worked in Management for companies such as MAKE UP FOR EVER, and Nars. She says, “As someone who eats, sleeps, breathes makeup on a daily basis, I know what works and what doesn’t.” According to Missy MacKintosh, she had the vision of MisMacK in her head for a long time. “In 2017, it was time to bring my plan to action,” says Missy MacKintosh.
Below are the highlights of the interview conducted between World’s Leaders and Missy MacKintosh:
Describe MisMacK’s offerings that address the need of your customers.
MisMacK is one of the first Professional Performing Clean Makeup Lines on the Market. In 2016 I was introduced to Clean Makeup, but they all had the same issue – lack of performance and pigment. Trying to find products that held up to my picky pro standards just didn’t exist. So I created them working directly with a Female Canadian Chemist who specializes in Clean beauty. MisMacK merges both the Mainstream the Clean and the Pro world into one unique amazing brand. I understand that makeup is not a passive sale. It takes education and getting our clients into our chair to experience it firsthand. At our MisMacK stores, we offer Complimentary Pampering Sessions all day every day to give our clients exactly that. We are also the only brand that offers private one on one makeup lessons where you become the student and learn as you’re doing your makeup with our guidance. We make you write each step down, so you have that to take home with you. Because really, where can you go to learn without someone trying to sell you a trend. We teach based on a technique that I call the Natural Guides to a face. These are taught in our MisMacK Artistry education modules for future Makeup Artists wanting to learn and become professional makeup artists.
Enlighten us on how you have made an impact in this industry through your expertise in the industry.
MisMacK provides fun and safe products packed with pigment and perform better than mainstream. I understand how products sit on the skin and work with my Chemist to create them, so they are easy for consumers to apply and blend. The technology we’re using is incredibly unique in the cosmetic world. We’re truly pushing the industry forward in more ways than one. Our impact is also around education. We are passionate about educating the Pro world of Makeup Artists and the everyday consumer that your body is your largest organ. It only takes 28 seconds for a toxic ingredient to hit your bloodstream. Yes, your body is good at getting rid of it but when we’re marinating in these products since before we are born our systems tap out. We start seeing allergies, and a lot of these ingredients are hormone disruptors that can contribute to fertility issues. We’re providing makeup and tools that allow everyone to ignite their creativity, push their limits, and work flawlessly in a safe way not only for all humans but also for our environment.
What are the challenges you and your team at MisMacK come across in your day-to-day operations?
Well to be quite honest, we do all the things here at MisMacK HQ including shipping, receiving, and labelling. And getting our labels on straight is truly a daily challenge lol.
What people, what books, what life factors have influenced and impacted you?
Dany Sanz the founder of Makeup Forever is my biggest idol. Our stories are incredibly similar, and a super cool thing is that we now have her full support and her using MisMacK in her pro kit. My time favourite book is the 5 am Club.
Taking into consideration, the current pandemic, and its impact on global economies, how are you driving your organization to sustain operations and ensuring the safety of your employees at the same time?
Safety is of utmost importance here at MisMacK. As a pro makeup artist sanitation is our number one priority. Being in a small boutique shop that’s a small batch, we’re able to easily manage quality and safety control. We always make sure our team is happy and healthy.
Describe in detail the values and the work culture that drives MisMacK.
We value education, customer service, customer experience, and fun. Makeup is fun. We offer complimentary pampering sessions all day every day at our MisMacK stores; educating our clients on product placement and how to use our unique products. We believe less is more and learning how to use our products in multiple ways. Our tag is ‘we’re Small but Mighty and the Masters of Multi-Purpose products’. Eliminating wasteful packaging and the overwhelming guilty feeling you have when you open up an over-packed makeup bag. We teach that “Makeup does not define you; it’s merely a tool of Empowerment”
Where do you envision yourself to be in the long run, and what are your future goals for MisMacK?
I envision MisMacK being a trusted Global Brand. My goal is to have about 5 stores across Canada, one in London, one in Paris, New York and LA. 9. What would be your advice to budding entrepreneurs? Fail into your flow. Failure is where growth happens. I say if you’re not failing you’re not growing. Everything is also figure-out-able. If you want it bad enough you will figure out a way to make it happen.
