Effective leadership is all about creating a positive environment with a purpose that matters, a plan that works, and outcomes that meet your objectives. Impactful leaders understand how important it is for the team to embrace the challenge or opportunity ahead, contribute to the solution development, and internalize the winning strategy. Meredith Caram, JS Group’s Chief Revenue Officer, is a motivator who inspires, encourages, and motivates her team to achieve their goals. Her ability to take organizations to new heights of success has been helped by her decisiveness. Her expertise embodies knowledge and experience, as well as a proven track record that inspires confidence.
Meredith earned her MBA in STEM Leadership from Brown University in 2018, fueling her academic curiosity and impact on the business world. Meredith Caram joined JS Group as Chief Revenue Officer in February 2021, bringing with her intellectual leadership, strong channel expertise, and an execution-oriented approach. Meredith has a remarkable track record of achieving victories with technology firms, with more than two decades of expertise and experience as a technical leader, a sales leader, and a valued advisor. She focuses on business growth and has designed and directed award-winning channel initiatives that have resulted in measurable growth.
Meredith has received numerous honors for her remarkable leadership style, most recently being named one of Industry Era’s Top 10 Most Influential CROs; she is a no-nonsense leader who can cut through the clutter to get results. Her unwavering commitment to building meaningful relationships shines through in her work, and she is the “genuine deal.” She is driven by an unwavering focus on partners and consumers, and she continues to contribute fresh ideas that benefit the company.
Thanks to her decades of industry experience, Meredith has led several firms through substantial transformations, establishing and executing innovative growth strategies while fostering strong relationships. Meredith’s experience as an AT & T recognized veteran is diverse in both breadth and depth. She has held executive positions in both direct and indirect sales, as well as marketing (field and product). She’s known for her no-nonsense approach, which includes promoting and financing advancements in technological solutions, advancing women in technology, focusing on customer obsession, and growing next-generation leaders while cutting through the noise to deliver outcomes.
JS Group and Future Strategies
The JS Group, founded in 2018, is a market-leading consulting organization that develops effective go-to-market strategies and channel activation programs for technology companies.
As we all know, as technology advances, the channel evolves as well. The “digitalnormal” is one of the things that sets JS Group apart, including its social selling program, which helps partners uncover new leads and close more transactions. For many businesses, achieving a new digital normal is vital to their survival. This opens up a huge window of opportunity for the channel, which JS Group is assisting businesses with. Security, IoT, enterprise video, cloud, and mobility services are all areas where the JS Group team excels.
Long before the epidemic, the JS Group concentrated on digital norms and emerging distribution methods. Creating programs to assist its clients in creating demand, capturing sales, and evolving their prowess in an increasingly digital environment allowed us to gain market share during the difficult circumstances of the last two years and positions us for future success. Meredith claims that the team is doubling down on areas such as edge computing and 5G, which allow for the implementation of exciting new technology. She asserts, “We’re digging in areas like AI and security.”
Meredith sees this year more than ever, everyone is focused on demonstrating value in a world that has shifted and will never go back, which means partners’ business models need to change. She says, “Our programs solve these challenges with how to provide the technologies, market the technologies, and sell the technologies to make sure the channel remains relevant in the coming years as we move into another evolution.”
Growth is the name of the game these days. Meredith ensures that JS Group will continue to enhance its offerings in order to enable market channel acceleration while also being a good partner and industry member. Meredith’s mission is to develop innovative new ways to increase channel capacity while also increasing growth and generating high-margin revenue for their clients.
Raising Voice for Women’s Equality in the Corporate Sector
Meredith has received 5-star channel program honors and is the recipient of numerous industry awards, including the top 10 most influential CROs for 2021 and the top 10 most powerful women in technology for 2020, to her joy. Meredith’s basic principle, without a question, has had a significant impact on the impact this boundary-breaker leader has had. Her passion for technology and joining the JS Group team comes at a pivotal moment: the advent of the fourth industrial revolution, fueled by 5G, which provides the organization with low latency, high-speed digital technologies. Edge computing and linked devices, for example, are helping to define a new future for us all. All disciplines, industries, and economies are projected to be impacted by this revolution. Meredith’s business and leadership skills, like these rising technologies, are upending the status quo, assisting tech enterprises in entering new markets and shaking up growing industries to win new business. The JS Group provides clients with an average improvement rate of 17 percent in channel operating costs and a 40 percent improvement in channel performance.
When she first started in sales at AT&T, Meredith saw possibilities to climb up and establish avenues to prove her value. Because she is a woman, she has always felt compelled to work more and establish herself in a male-dominated field like sales. Meredith has worked with colleagues to redefine ideas of the attributes that make a strong leader in revenue-generating roles in order to overcome this hurdle with other women who feel the same way. It was vital to create an environment in which she could establish goals for herself in order to advance her profession, but it didn’t end there. It has grown to include new ways for women to shine in their own unique way.
Meredith is a high-energy person who claims that jumping out of bed each morning is one of the nicest parts of her day since each day is a new chance to write a new happy ending. She concentrates on the prospect of success every day and isn’t really sure what that means for her, but it entails being motivated by people, working on yourself, avoiding negativity, and achieving her objectives.
Meredith says, “If you’re a woman working in any type of male-dominated field, it’s vital to always be aware of gender roadblocks so you can be savvy and strategic about your next career move.” Meredith says she’s met a lot of brilliant, educated allies, but she’s also met a lot of males, who harshly criticize her potential and make her feel unwelcome, as if she doesn’t belong. Meredith feels that women are strong and desire to bond over shared experiences. It irritates her even more when she sees an all-male panel at industry events. She rationalized it at first by claiming that all of the women were preoccupied; now she believes it to be another one of those pathetic things. She adds, “Women should be represented, and she is passionate about identifying ways to not only actively support this rich talent but also define and innovate it.”
A Message to All Aspiring Females Out There
Meredith discovers that one barrier stands out above the rest: women’s lack of confidence. The problem isn’t that women lack confidence in themselves; it’s that companies lack confidence in women. Meredith is particularly enthusiastic about this because she has frequently been defined by stereotypes in which a woman’s stated role is a secondary one. Meredith asserts, “To make this change from secondary to primary, I had to be bold about change and address this gender bias by bringing stakeholders together to create action that is also good for business.” Meredith’s strong voice for women in technology inspires other female executives to share their own adventures, provide professional advice, and conduct thought-provoking dialogues.
Meredith has a number of leadership lessons to teach, all of which revolve around women speaking for themselves and their evolving needs and wants, which helps to develop workplaces that are inclusive of all women. The most important thing is to be the first — don’t wait for permission to take the lead. She says, “Take the initiative and take action. The new playbook for being a good leader is Apple TV’s Ted Lasso – watch it and ask yourself, “How can I bring a little of Ted Lasso into my daily work?” Ted’s unwavering optimism, ability to motivate a team, and unmatched empathy inspire me to imagine what the future of work might be like.”
