Martin Botha is the South African Chief Operating Officer for Sense Of Africa. He has worked with the organization for almost 20 years and holds a commerce degree from the University of Cape Town. His career in the tourism sector began prior to the establishment of Tourvest Destination Management, and he has subsequently progressed within the organization, gaining expertise in a variety of jobs. His diverse background and experience include positions such as IS Manager, Financial Director, and Managing Director. His experience extends beyond his post, as he sat on the SATSA National Executive Council for two terms between 2014 and 2016.
Martin’s unwavering leadership and passion have played and continue to play an important role in driving the success of Sense of Africa, South Africa and maintaining the company’s commitment to positively impacting and influencing the Southern African inbound tourism industry.
About the Company
The company has a long and illustrious history. Sense of Africa, a branch of Tourvest Destination Management, has grown organically over the last 50 years to become the largest destination management organization in the southern hemisphere. It has created infrastructures in each of its territories, including local offices, people, goods, and service providers. This, along with consistently great personal service to travel industry partners in source markets throughout the world, has helped the company achieve its aim of becoming Africa’s Leading Inbound Travel Brand, with a strong track record and an immaculate reputation.
With established residences and ‘boots on the ground’ in South Africa, Botswana, Namibia, Kenya, Tanzania, Zanzibar, and Uganda, partners and clients may be guaranteed of a direct link to each of the diverse countries that comprise this diverse continent. Sense of Africa truly have Africa covered, since its network extends farther afield to include Ethiopia, Lesotho, Eswatini, Rwanda, Zimbabwe, Zambia, Madagascar, and Mozambique (through its sister firm, Sense of Oceans).
The strands of Sense of Africa’s principles and business culture run deep through its individuals at Sense of Africa. They are at the heart of what it does, and working for it has become a goal for many people in the tourist sector.
