The strategic communications firm MSL Middle East has appointed MacLean Brodie as its chief executive officer. In his position, MacLean is in charge of managing client business and fostering expansion for MSL Middle East. He works on developing talent, fostering innovation, and enhancing MSL’s presence and earned media capabilities in regional key growth areas, drawing on the Groupe’s “Power of One” strength.
Over the course of her more than 15-year career in communications, MacLean has held prominent positions across Asia and the Middle East. He joins MSL from his present position as Head of Public Affairs at the Qatar Foundation, where he has worked for many years as a strategic communications adviser. Previously, he oversaw clients like the Qatar Tourism Authority, beIN Media Group, the Ministry of Transport and Communication (TASMU Qatar), Hamad International Airport, Sasol, and Doha Forum while leading the Corporate and Public Affairs work for Ogilvy across the MENA region.
Prior to that, MacLean spent more than 10 years living in China, where he led the Public and Government Affairs department at Ogilvy China and established a solid reputation in the fields of communications strategy, campaign planning, crisis management, state/location branding, and market entrance initiatives. While in China, he collaborated closely with Emirates Airlines to advance their goals in aviation and aeropolitical issues. He also played a key role in the establishment of Dubai Week in China. Additional client engagements include expertise in mining with Teck Resources and Rio Tinto, health innovation with J&J and Janssen Pharmaceuticals, destination branding with the city of Chengdu, and development work with the World Bank in Ulaanbaatar, Mongolia.
About the Company
Strategic advice and original thought are provided by MSL, a leading worldwide partner in integrated communications and public relations. Through courageous and perceptive campaigns that incorporate many viewpoints and holistic thinking to foster influence and produce effect, the organization advocates the interests of its clients.
The MSL is a multi-part network. It unites as a formidable force in its sector, for its customers, and in its contributions to the globe.
MSL is an organization that was developed via mergers and acquisitions; our business is dynamic yet constantly connected. It is unafraid, perceptive, enthusiastic, inventive, dynamic, and responsible. The brand stands out from the competition due to its capacity to generate effect and establish influence via the accomplishment of desired results for customers.
