Despite having a background in political science, accounting, and finance, Leticia N’cho-Traoré, the CEO of Groupe Addict, has nearly exclusively worked in marketing and communication in the broad sense, which she views as her calling. Leticia’s path has been quite unique, tailored to her interests and the challenges she faced. She is capable of adapting easily and has a strong desire to learn, which often brings her to university campuses in search of more diplomas, which she has successfully earned. Leticia is a genuine natural when it comes to public relations, drawn from her own experiences.
On March 7, 2018, Leticia received the Woman Entrepreneur of the Year award at the MEDEF event in Nairobi. Leticia has mostly worked in marketing and communication, despite having studied political science, accounting, and finance in college. Based on her interests and the chances that have presented themselves, she has followed this area because she sees it as her calling. Leticia has followed an unusual career path and has a remarkable capacity to change with the times. She routinely seeks out new degrees to broaden her knowledge since she has a strong desire to study. Leticia is simple to approach but nonetheless demanding of myself and others because of her personal experiences, which have made her a natural at public relations. She enjoys the challenge of conquering barriers and thrives on it.
Leticia’s main duty as CEO of Groupe Addict is to focus on formulating the business’s growth plan by investing her time and resources in investigating potential expansions that are consistent with the company’s mission. She also oversees her group to make sure they accomplish their objectives. As a result, she dedicates the majority of her time to building and sustaining connections with both present and potential business partners in Côte d’Ivoire and throughout the world. Her job involves traveling to negotiate contracts, arranging partner meetings, organizing board of advisors sessions, and doing in-depth financial research.
