Holly Hull, the CEO at Corporate Peaks, takes a hands-on approach to developing and executing training programs that cultivate individual growth. Combining her expertise in marketing with her experience in the tourism industry, Holly engaged with various local establishments within the French ski resort of Morzine. She organized small-scale events and offered consultancy services related to winter travel. As time passed, she came to the realization that her deep industry knowledge and extensive network positioned her well to establish her own business.
Holly’s dedication to her professional journey embodies the spirit of adventure, vitality, and the unrelenting pursuit of excellence.
Redefining Business Travel Experiences
Holly’s journey began with her passion for snowboarding. She aimed to combine her drive, love for the outdoors, and desire to excel in a place she adored living in.
Recognizing an opportunity, she identified a gap in the market for assisting corporate ski trips in France. Every winter season, numerous corporate trips flocked to Morzine, occupying hotels, restaurants, bars, and ski slopes. It became clear that these trips could be greatly enhanced through better organization. To create truly enchanting and memorable business events, a blend of passion and insider knowledge, which Holly as a long-term resident possessed, was essential.
This marked the inception of Corporate Peaks. The demand from clients seeking its comprehensive travel expertise and experience was instant, leading to the company’s organic growth. It diligently cultivate strong relationships with reliable partners across the globe, ensuring that it offers the finest experiences while also positively impacting local communities and infrastructure.
Today, Corporate Peaks proudly extends these advantages to clients worldwide. Its portfolio includes hosting events and corporate trips across the globe, from Ibiza to Morocco, Japan to Amsterdam. Regardless of the destination, clients benefit from an on-site host carefully chosen to mirror the company’s vibrant energy, guaranteeing the utmost exceptional experience on every continent.
Personalized Approach to Event Curation and Global Engagement
Corporate Peaks specializes in curating experiences for businesses of all kinds. Their global reach encompasses fully hosted event services. They excel in arranging both quarterly and annual conferences, conceptualizing incentive trips for high-performing individuals, and simplifying the process of arranging meetings in exceptionally unique global locales.
Their approach is highly personalized, ensuring that the journey from the first greeting to the final farewell is filled with enjoyment and lasting memories. They meticulously match each representative and client to create optimal personality dynamics, which fosters clear communication and complete openness throughout every event and excursion. Every aspect of their service is tailored to perfection, made possible by the time they invest in truly understanding the clients and their requirements. This is the point where even the most ambitious aspirations are transformed into reality.
At the core of their philosophy lies authenticity, built upon three foundational principles: crafting memorable experiences, building lasting memories, and embarking on exciting adventures.
Fostering Excellence
Holly believes in being truthful and thinking ahead. In their fast-paced job, they value having capable and quick-thinking team members who aren’t afraid to speak up when there’s a problem and work together to find solutions right away. People feel comfortable telling when they have too much work or a busy schedule.
Since their work involves lots of travel and long hours, Holly makes sure to plan fun company trips and events to balance things out.
At Corporate Peaks, they encourage a culture where everyone can share good ideas or raise concerns without hesitation. They choose team members based on what they’re good at, and they make time for training sessions where everyone can learn from each other. Recently, they had a training week with successful business speakers who shared their knowledge.
They also like to relax together. They have meetings while walking, do group workouts, and even take on tough challenges like a Spartan race. During winter, they ski and snowboard, and in the summer, they hike, swim, cycle, paddleboard, and have picnics.
Holly cares about her team’s well-being and lets them work a four-day week every week.
Adapting Creatively
Corporate Peaks thinks in creative ways. Because of how people travel all around the world, unexpected things can happen, like flights being canceled, places closing, people getting sick, or bad weather suddenly coming up. Holly believes her team can quickly change plans and make things better. They’ve all been doing this kind of work for a long time and are really smart at coming up with new ideas. Whenever they have to change things or solve a problem, they learn something new. The team works together and uses their knowledge to get better at being ready for anything that might happen.
Following the Routine
Each day, Holly begins her morning with a genuine excitement, prepared to take steps closer to her goals. She ensures that she is surrounded by individuals who possess a strong drive for success. The motto of Corporate Peaks, “Business Is Family,” holds true to her heart. She seeks individuals who can match her high energy and enthusiasm—no small feat—ensuring a harmonious resonance within the team. In response, she goes above and beyond to ensure her team feels nurtured and supported. Upholding her commitments and honoring promises is of utmost importance to her. Her team is confident in their reliance on her.
Balancing Act
Holly, a working mother of two, navigates a constantly evolving notion of ‘routine’. Juggling the responsibilities of motherhood with global travel and team support, she holds a daily run as her only indulgence, whenever a chance arises. The crisp mountain air and breathtaking vistas provide not only a surge of endorphins but also a precious opportunity to clear her mind.
Dedicating specific days of the week to distinct aspects of the business, Holly’s strategy aims to maintain her focus and shut out other diversions. Yet, even with the best of intentions, life often presents unforeseen challenges, especially within the travel industry. Some queries demand immediate attention. In the past, the need to pause one project in favor of another might have been disconcerting, but now those instances are embraced. They serve to keep her sharp and fueled with enthusiasm.
The truest satisfaction for Holly lies in witnessing her concepts materialize. Observing her team triumph, achieve sales, and revel in personal victories brings her an invaluable sense of fulfillment.
Guidance for Emerging Leaders
Holly’s advice for those stepping into a leadership role for the first time is clear: Buckle up! She highlights the importance of giving oneself moments to pause and breathe, enabling the ability to remain steadfast in one’s beliefs. She highlights the value of allocating time for ideas to settle, ensuring that decisions are rooted in accurate judgments from initial intuition. She adds, “Walking the line between staying level-headed and acting boldly can be tricky, but it’s imperative to do both.”
