Dr. Haden A. Land serves as the CEO and CTO of Safely2Prosperity, an infectious disease spread risk management company. His expertise spans a wide range of areas crucial to businesses and government agencies in national security and related industries. Dr. Land’s technological proficiency includes cloud computing, big data, cybersecurity, enterprise mobility, complex adaptive systems, engineering, IT assessments, R&D, enterprise architecture, and business continuity/DR. He possesses domain knowledge in government, space, energy, law enforcement, transportation, financial, and healthcare sectors.
Prior to his role at Safely2Prosperity, Dr. Land held the position of President at his Cyber Security and IT Senior Executive Consulting firm. He also served as the VP of Research and Technology at Lockheed Martin, where he was responsible for technical solutions, strategic partnerships, global innovation centers, research and development, and emerging technology planning. Throughout his career at Lockheed Martin, he occupied various executive-level positions, including Engineering VP, R&D VP, CTO, and CIO, overseeing enterprise-wide solutions for key customers.
Dr. Land has a rich professional history, having worked for notable companies such as IBM and Loral. Beyond his professional endeavors, he has taken on leadership roles in volunteer capacities. He served as the Capitol Technology University Board Chairman, Prince George’s Community College Foundation Board Chairman, Hispanic Information Technology Executive Council Board Director, Potsdam University Board Trustee, Syracuse University Engineering & Computer Science College Dean’s Leadership Council member, Cyber Maryland Advisory Board Member, Washington DC CIO Executive Committee Chair, and World Economic Forum Member.
Outside of his professional and volunteer roles, Dr. Land has made significant contributions to education, endowing three forever scholarships, and helping launch an all-girls school in Nakuru, Kenya. He has been involved in various community roles, including serving as a pack/den leader in the scouts, founding father of a fraternity, and youth sports coach in various leagues. Dr. Land takes pride in being a dedicated husband, father, and grandfather, and is known as the person to count on within and beyond the immediate family spectrum.
Empowering Health and Safety Excellence
The vision of Safely2Prosperity is to be recognized as the market leader in helping individuals, colleagues, and organizations mitigate the risk of infectious disease spread while enhancing overall health and wellness. Through the integration of cutting-edge technology, safety standards, and expertise in workplace vaccinations, therapeutics, testing, precautions, and exposure tracking, the company is dedicated to empowering organizations to meet global health and safety benchmarks.
The mission of Safely2Prosperity is to provide a digital solution to infectious diseases and other health-related issues, enabling preparedness for outbreaks, providing warnings, and offering advice to support swift responses. The objectives include ensuring leaders can maintain a safe and productive business environment, enabling department personnel to effectively apply the system for the well-being of coworkers, and providing legal and corporate comfort with liability exposure for the smooth operation of business activities. The company website can be accessed at https://www.safely2prosperity.com/.
Safely2Prosperity’s powerful cloud-based platform, VirusVigilant, utilizes data intelligence to prepare for, predict, and manage infectious disease threats. It automates the necessary procedures to control a viral outbreak and seamlessly integrates with an enterprise’s existing framework. The travel monitoring system is integrated into global infectious disease hotspot data sources, providing accurate and timely notifications for employees traveling into regions with disease outbreaks. The platform offers robust, customizable analytics, including workplace and regional trends and threats, monitoring and managing positive cases to reduce spread, and seamless synchronization with HR management software, testing, and tracking technologies. The system’s quarantining and isolating instructions ensure precise adherence to company policies, maintaining safety 24/7/365 for employees, families, and companies.
The most valued capabilities of the Safely2Prosperity system lie in its extensive configurability and flexibility to address any current or future nature-made or human-made infectious disease and accommodate any organizational design construct. This adaptability positions the company as a versatile and reliable solution in the ever-evolving landscape of health and safety challenges.
Journey as CEO and CTO
In his role as the CEO and CTO of an innovative startup company specializing in enterprise healthcare risk management, Dr. Haden A. Land handles a diverse set of responsibilities. Drawing on skills perfected over his career in support of the war fighter domains of air, land, sea, space, and cyber, he finds strong applicability to the bio-related domain.
Dr. Land attributes his success to a combination of working hard and smart. His business journey involved various family relocations and extensive business travel during the initial stages of his professional career. As he progressed, he gained a reputation for solving some of the most challenging problems, whether in technology/engineering implementation, research/development innovation, or management/leadership excellence, both domestically and internationally.
Balancing professional and personal life can be challenging, and Dr. Land employs a refined approach he refers to as life mapping. He has mentored many individuals in applying this approach. Having experience in different industry domains simultaneously, he navigates and applies best practices for each domain, even while working in several others. Additionally, he often took on additional technical responsibilities while in executive leadership/management roles.
Dr. Land values aspiring leadership that focuses on a value-driven style, building credibility, promoting synergy, and fostering a culture embodying accountability, productivity, integrity, ethics, compassion, passion, and trust. He emphasizes being passionate about one’s work, placing greater emphasis on listening than talking, and striving to understand how complex problems can be solved. Establishing a clear global perspective on opportunities and challenges is crucial, and he advocates for an inside-out and outside-in approach to simultaneously addressing problems.
Reflecting on each day’s efforts and identifying areas for improvement is a key practice for Dr. Land. He underscores the importance of having a variety of experiences by serving on various industry, academic, and/or philanthropic boards. Mentoring and being mentored contribute significantly to personal development, and Dr. Land believes that it’s not just about what one accomplishes in life but how one goes about doing it.
Strategic Leadership Synergy
Dr. Land emphasizes the immense criticality of being engaged in business strategy in his role as CEO. He believes that the CEO should heavily influence the business strategy from both a creation and delivery approach. Having the additional role of CTO allows him to ensure that technology solutions align with and enable the business strategy.
In parallel, Dr. Land underscores the importance of assembling executive and performance teams capable of implementing the mission, vision, and business strategy objectives in a concise and methodical manner. He recognizes that the business strategy also benefits from the advice and counsel of the company board, which holds the CEO accountable for performance execution.
Dr. Land expresses satisfaction in having a dedicated Founder and Executive Chairman, Dr. John Norris, as well as a very experienced advisory board. These individuals provide their diverse business expertise to contribute to the success of Safely2Prosperity (S2P). Their collective input adds value to the decision-making process and supports the effective execution of the company’s business strategy.
Unlocking Success
Dr. Land emphasizes the critical nature of on-premise employee engagement and performance, particularly for brick-and-mortar companies. He highlights that having business infrastructure and supporting capital expenditures is only meaningful if they are effectively utilized by employees for the success of the business.
The primary value proposition of Safely2Prosperity lies in providing a competitive advantage to organizations that require their employees to be on-premise and safe, especially during challenging times such as the COVID-19 pandemic. Dr. Land recognizes the real threat posed by the emergence of COVID variants, RSV, Influenza surges, and the likelihood of future nature-made or human-made viral threats. A current example being the COVID variant JN.1 that is surging in several countries. Safely2Prosperity aims to address these challenges by offering solutions that contribute to the safety and well-being of on-premise employees, ultimately supporting the success of organizations facing such uncertainties.
Way to Building Robust Organizational Foundations
Dr. Land emphasizes that organizations should build their foundation for business execution on team processes. However, he underscores the importance of staffing critical paths or chains with individuals possessing heroic abilities as the key integration point to successfully address difficult business challenges and unforeseen risks. This approach acknowledges the value of exceptional skills and capabilities within key areas to navigate and overcome complex challenges that may arise in the business landscape. By strategically placing individuals with heroic abilities in critical roles, organizations can enhance their ability to tackle and mitigate risks effectively.
The Leadership Advice
Dr. Land’s advice to someone entering a leadership position for the first time is to understand that the role entails inspiring and effectively managing people. He emphasizes the importance of inspiring leadership, which involves setting the right example for employees to follow. This includes demonstrating courage, teamwork, motivation, dedication to staff, compassion for the customer domains served, and a strong will to win.
Creating an environment where excellence is not just an aspiration but a principle is crucial, empowering teams to pursue continuous improvement and prioritize value-added activities. Dr. Land recommends possessing a strategic mindset, coupled with a keen understanding of market dynamics and expertise in risk management. Building and growing an effective and trusted professional network is also essential, along with honing and perfecting communication and presentation skills.
Tactical Initiatives
According to Dr. Land, tactically, the most important task for Safely2Prosperity (S2P) is transitioning from the company launch to formal business success, demonstrating business value through customer case studies and return on investment (ROI). By the end of 2023, the company aims to successfully complete the design, development, and supporting business processes for its integrated start-to-end Sales Enablement Process/Toolset.
A key focus area will be lead generation, and S2P has established a strategic partnership with Acceler8Now to enhance this capability. Sarah Darlington, Co-Founder & CEO of Acceler8Now, expresses commitment to being an integral part of Safely2Prosperity’s market positioning in the field of large enterprise infectious disease risk management solutions. The goal is to raise awareness among senior leaders about the importance of proactive action to better prepare against productivity loss during disruptive health events.
S2P plans to expand its executive team, adding roles in Business Development, Marketing, and Communications. The company will heavily concentrate on securing its initial round of equity investment funding, aiming for $2 million. Additionally, the focus will be on optimizing the Virus Viligant platform, incorporating highly configurable multi-disease, multi-location capabilities, integrating artificial intelligence into alert/alarm features, and expanding language support beyond English. These tactical initiatives are designed to propel Safely2Prosperity toward its goal of becoming a recognized and successful player in the enterprise health protection solutions market.
