With a is defined by the ability to combine strategic vision with operational excellence, Gregg Florentin is a seasoned healthcare executive and the CEO of Tri-City Cardiology, bringing over 30 years of experience in leading and transforming organizations within the healthcare sector. Throughout his distinguished career, Gregg has demonstrated expertise across more than 60 medical specialties, with a strong emphasis on mergers, acquisitions, joint ventures, and hospital expansions. His leadership reflects a deep commitment to innovation, operational efficiency, and sustainable growth.
With a robust background in lean management, Gregg has excelled in optimizing both short-term and long-term processes, ensuring steady growth while improving the quality of care delivered to patients. His strategic approach has consistently driven organizational success, making him a trusted leader in the healthcare industry.
Before joining Tri-City Cardiology, Gregg served as an executive with Ahart Health Solutions International, where he oversaw an impressive team of over 800 employees and 175 physicians. In this role, he led efforts to establish start-up medical groups and programs, achieving ambitious strategic and financial goals. His global perspective and ability to align diverse teams have made him highly effective in navigating complex healthcare challenges.
Tri-City Cardiology’s Legacy
With over 44 years of history, Tri-City Cardiology is a leading private cardiology group in Arizona, boasting 43 highly trained providers from top medical institutions. Operating across 11 clinics and an ambulatory surgery center (ASC) in the Phoenix East Valley, it delivers exceptional care to the community.
As CEO, Gregg oversees the delivery of high-quality patient care, drives new business development, manages staff, and ensures financial performance. His responsibilities include setting organizational direction, implementing effective policies, and collaborating with internal and external stakeholders to achieve strategic goals.
One of Gregg’s favorite aspects of leadership is rounding in clinics, where he connects with employees one-on-one. This practice fosters trust, reduces anxiety, and strengthens relationships while gathering valuable insights for organizational improvement. Through rounding, Gregg ensures alignment, visibility, and consistency in delivering exceptional care.
Boldest Professional Move
One of the greatest risks Gregg has taken in his career was spearheading the creation of the Pediatric Specialists of Virginia as COO. Tasked with building a 200-physician, multi-state medical group from the ground up—a joint venture between Children’s National Medical Center and Inova Health System—Gregg took on an immense challenge.
For three intense months, he wore multiple hats, serving as HR, IT, quality, finance, marketing, and COO. During this time, he negotiated insurance contracts, developed policies, strategized for the short and long term, and secured hospital privileges. “It felt like orchestrating a symphony where I held all the instruments,” Gregg reflects.
Through relentless effort and a commitment to excellence, Gregg eventually assembled a top-tier team, transforming the project into a success. This experience not only tested his leadership but also solidified his ability to navigate complex challenges and deliver impactful results.
Vision for Transforming Healthcare
Gregg is steadfast in his mission to revolutionize healthcare by enhancing access, improving quality, and ensuring economic and social stability for all. His approach integrates strategic investments, cutting-edge technology, and a focus on prevention, aiming to reshape the healthcare landscape for lasting impact.
Expanding Access and Quality: At the heart of Gregg’s vision is a commitment to improving health equity. By investing in robust public health infrastructure, he seeks to bridge gaps that leave underserved communities vulnerable. This includes reducing poverty through economic stabilization efforts, which directly correlate to better health outcomes. Gregg understands that addressing these foundational challenges is essential to creating a healthier society.
Harnessing Technology for Efficiency: Recognizing the transformative power of technology, Gregg champions the integration of health information systems to optimize care delivery. He advocates for widespread adoption of electronic health records (EHRs), telemedicine platforms, and advanced data analytics to streamline operations and improve patient outcomes.
Prioritizing Preventive Care: Gregg emphasizes the importance of preventive care and early intervention as key strategies to reduce the prevalence of chronic illnesses. His plan includes launching expansive public health campaigns, offering routine screenings, and developing wellness programs designed to educate and empower individuals to take charge of their health before problems escalate.
Reducing Health Disparities: Equity is central to Gregg’s healthcare philosophy. He proposes targeted initiatives to combat disparities among marginalized populations, including culturally competent care and community outreach programs. By addressing social determinants of health—such as housing, education, and access to nutritious food—Gregg aims to create a more inclusive and fair healthcare system.
Controlling Costs While Enhancing Value: In a bid to make healthcare more sustainable, Gregg supports implementing cost-control measures that prioritize value over volume. His strategy includes adopting value-based care models, promoting price transparency, and negotiating fairer prices for medications and services. These efforts not only aim to curb rising costs but also ensure that patients receive care that is both affordable and high-quality.
Through a holistic and forward-thinking approach, Gregg envisions a future where healthcare is accessible, equitable, and cost-effective—delivering better outcomes for individuals and communities alike. His dedication to public health reform positions him as a leader in the quest to create a healthier, more resilient society.
Building Winning Teams
For Gregg, hiring isn’t just about filling positions—it’s about shaping the future of the company. As a leader focused on creating a thriving, high-performing culture, he prioritizes two key factors when evaluating candidates: personality and skillset.
“Personality is non-negotiable,” Gregg states with conviction. For him, a candidate’s ability to align with the company’s culture is paramount. While skills can be taught, personality traits that foster positivity, collaboration, and adaptability are innate. “If they’ve got it, they’ve got it,” he says, emphasizing the importance of hiring individuals who naturally contribute to a cohesive and constructive workplace environment. A team united by shared values and a positive attitude is a cornerstone of sustained success.
When it comes to skills, Gregg aims high. “Hiring intelligently is one of the most direct ways to build a company’s success,” he explains. He actively seeks candidates whose expertise not only meets the demands of their role but often surpasses his own. Gregg understands that surrounding himself with top-tier talent—people who challenge him with fresh ideas and value-added input—enables the company to innovate and excel.
Gregg is acutely aware of the risks of hiring mediocrity. “Nobody sets out to hire B and C players,” he notes, but acknowledges that unchecked ego or hasty decisions can sometimes lead to less-than-ideal hires. This mistake compounds when those hires go on to recruit their own teams, creating a ripple effect of underperformance that can jeopardize the company’s trajectory. “If that happens, it’s not just their failure—it’s my failure as a leader.”
To ensure the business stays on course, Gregg invests in employees who not only excel in their roles but also possess the knowledge and drive to take ownership of their responsibilities. This strategy enables him to delegate with confidence, freeing his time for higher-level priorities: scaling the business, refining strategy, and expanding the team with more A-players.
“As CEO, I have enough knowledge to understand every aspect of the business and make informed decisions,” Gregg says. “But I want people who keep me on my toes, bring fresh ideas, and challenge me to think bigger.”
AI’s Role in Transforming Healthcare
Gregg sees a future where artificial intelligence revolutionizes healthcare, driving significant advancements in patient care and health management. From predictive analytics to personalized treatment, AI has the potential to reshape the industry in transformative ways.
AI’s ability to analyze massive datasets enables early detection of disease outbreaks, patient deterioration, and health risks. This predictive power facilitates timely interventions and preventive care, potentially reducing the prevalence of chronic illnesses. Additionally, AI can personalize treatments by considering factors such as genetics, lifestyle, and patient history, ensuring care is tailored to individual needs.
In diagnostics, AI is poised to enhance accuracy and efficiency by interpreting medical images, lab results, and patient records with precision. On the operational side, AI streamlines administrative processes like scheduling, billing, and electronic health records management, freeing healthcare staff to focus on what matters most—patient care.
Gregg envisions a healthcare future that is more proactive, personalized, and efficient, with AI playing a central role in improving outcomes and elevating the patient experience.
A Blueprint for Emerging Leaders
Gregg believes that continued growth and development as a business leader are not optional—they are essential. Leadership, he asserts, is a skill that must be cultivated and refined through intentional effort.
For Gregg, this journey begins with setting clear short- and long-term goals, paired with a commitment to listen, inspire, and lead with passion. These core principles create the foundation for effective leadership, enabling leaders to navigate challenges while staying true to their vision.
However, Gregg recognizes that the path to exceptional leadership is often hindered by common pitfalls. Emerging leaders frequently struggle with embracing change, exuding confidence in decision-making, and adopting a participative leadership style. He highlights that poor communication skills, an inability to empower others, low emotional intelligence, and inflexibility are barriers that must be addressed head-on. Resistance to change, Gregg emphasizes, is especially detrimental in today’s dynamic environment.
Gregg also notes that a lack of experience, focus, and self-assurance often leads new leaders to compare themselves to others—a counterproductive habit that undermines individual growth. For leaders to thrive, he advocates for self-awareness and resilience, qualities that not only help overcome personal weaknesses but also create space for meaningful connections and collaboration.
AI and Expansion
In five years, Gregg envisions his company integrating a robust AI platform that will play a crucial role in its growth and success. As the company expands into new markets and embraces cutting-edge technologies, the AI system will help streamline operations, enabling the company to serve more patients while maintaining high standards of efficient and quality care.
Gregg plans to expand the company’s services across Arizona and eventually beyond state borders. A key component of this growth is collaboration with various specialties and hospital systems to create a one-stop service model focused on both women’s and men’s health. Looking further ahead, the company aims to tap into the growing medical tourism market by positioning Arizona as a destination for healthcare, particularly in the fall, winter, and spring seasons, when the state’s climate attracts visitors from around the world.
