Diego Granese is a prominent Italian business consultant, entrepreneur, influencer, and global marketer who has made a name for himself by owning various well-known national and international businesses. Among his notable entreprises are El Original S.r.l, a beverage innovation company that has launched brands such as Aviva Wines (the world’s first coloured sparkling wines) and Au Vodka (the best-selling golden vodka in the UK) in Italy, and Juventus Beer (the official beer of the famous Juventus Football Club). Fit up Europe one of the most important gym chains in Europe. He is also the founder of Billionaire Group, a UAE-based consulting company. In addition, he has established several innovative startups both domestically and internationally, including Unlike Agency (a major international marketing agency) and Offshore (an offshore-related clothing brand).
Granese has achieved significant notoriety in Italy, where he has appeared as a guest on numerous television programs such as Mediaset’s LIVE non è la D’urso, Pomeriggio 5, and Rai3’s BLOB. He has garnered attention from various prominent media publications and magazines for his exceptional business skills and acumen, including Libero Quotidiano, ANSA, IlTempo, TGCom, Corriere della Sera, Il Messaggero, Millionaire, IBtimes, Disrupt, Vents Magazine, Medium, Influencive, Thrive Global, Metropolitan, American Daily, and others.
Early Life Developments
Diego was born in 1990 in Vigevano, a town near Milan, Italy. Despite coming from a family without any entrepreneurial background, he always dreamed of starting his own international companies and being independent. At the young age of 21, he embarked on his entrepreneurial journey by opening his first business, a gym, with no financial assistance from anyone. Although he faced many challenges, he persevered, and after two years, he sold the gym and invested in a gym brand that would soon become international with his assistance. Following the success of his gym brand, Diego expanded his business ventures
and founded his first consulting company, “Landmark International,” which provided services such as business consulting, strategy and product development, and marketing. Over time, the company grew and evolved into the Billionaire Group, with its headquarters based in Dubai and additional offices in Hong Kong, London, and New York.
The focus of the Billionaire Group shifted towards internationalization, taxation, and international tax planning in 2015, quickly becoming a leading company in transferring Italians to Dubai, with over 500 clients and assets. The company specializes in opening businesses in tax-advantaged countries, primarily in Dubai, obtaining residency, financial strategy and planning, business consulting, foreign market consulting, opening business accounts, and other related services.
The Group of Companies
El Original S.r.l. is an Italian-based innovative beverage company founded in September 2019. The company’s primary objective was to distribute Aviva Wines’ products exclusively in Italy. However, due to its efficient and effective business model, El Original S.r.l. quickly became a significant player in the Italian beverage industry.
El Original S.r.l. is known for its unique and innovative products, including Aviva Winer, the world’s first colored sparkling wine, AuVodka, the gold-bottled vodka with colored flavors that is the best-selling in the UK, and Juventus Beer the first official beer of a famous, international football team. The company is committed to producing and distributing high-quality beverages that stand out in the market.
Thanks to its success in Italy, El Original S.r.l. is now looking to expand its presence on the international market. The company is planning to launch its products globally, offering unique and innovative beverages to consumers worldwide. The company’s strategic focus on innovation, quality, and exceptional customer service has made it a significant player in the global beverage industry. With the launch of its unique products, El Original S.r.l. is set to revolutionize the international beverage market.
The Billionaire Group is the most important international company in Diego Granese’s group of companies. Headquartered in Dubai, the company has a worldwide presence and offers international tax planning services, corporate service providers opening companies in all tax-advantaged countries but with a focus on the United Arab Emirates, it deals with obtaining residences and all strategic business planning.
Billionaire Group after its immense success has decided to expand into new markets by offering more and more specific services, such as due diligence for companies, opening foreign markets for European companies’ products, international corporate accounting, international development consulting.
Unlike Agency founded thanks to Diego’s ten years’ experience in social media and international marketing, together with his partner and girlfriend Gemma Lenoci, an expert in strategic marketing and social media with two major degrees, one of which in Marketing Management from the Luigi Bocconi International University of Milan, offers innovative services for companies and individuals, such as personal branding and brand awareness development, and has developed specific strategies for using social media for international companies.
Fitup Europe founded in 2014 and with over 30 fitness centres in Italy and Europe aims to become the leader in the fitness industry
Besyness and Offshore are Diego Granese’s two latest start-ups that will be launched on the market in the coming months. The former has developed a quick and fast online service for the creation of remote companies that can be carried out directly online, the latter is a clothing brand related to the sector of tax-privileged countries, an alternative brand that has already attracted the attention of many
Diego also launched the Khaby Shop the official store of Khaby Lame the world’s biggest influencer effectively marking the launch of the world’s biggest ecommerce in popularity.
Making Headlines
Diego is a multi-faceted individual who engages in philanthropic activities such as donating to aid the poor, was a member of Rotary Youth (Rotaract) and the Red Cross, and actively participates as volunteer blood donor. He also aims to explore an honorary diplomatic post to broaden his experiences. Additionally, Diego is involved in more than 30 companies, businesses, and start-ups either as a partner or collaborator. In Italy, he gained popularity through his appearances on Italian television and association with celebrities, leading to opportunities for high-quality business ventures and branding. What sets the Billionaire Group apart is their dedication to adhering to international laws and providing exceptional professionalism to ensure clients can legally manage their taxes. With their focus on business internationalization and corporate relocation, the Billionaire Group is poised to become a global leader.
Advice for Visionaries
Diego knows firsthand the challenges of becoming a successful entrepreneur, having climbed his way up the ladder through hard work, determination, and perseverance. He believes that young people aspiring to become entrepreneurs should focus on developing a strong will and making sacrifices to achieve their goals. It’s not about having access to money or coming up with brilliant ideas, but rather having the grit to stay committed to their dreams despite obstacles and setbacks.
Diego acknowledges that the journey to success is difficult and filled with moments where one may feel like giving up. However, he advises that it’s precisely in those moments that one must stay resolute, face the difficulties head-on, and not get distracted from their goals. He believes that fear of failure should not deter young entrepreneurs from trying and taking risks, as failure is often part of the process and an opportunity to learn and grow.
In addition to developing the right mindset, Diego encourages young entrepreneurs to be persistent, flexible, and adaptive. Success doesn’t come overnight, and it often requires pivoting and adjusting one’s strategies to meet evolving challenges and opportunities.
Above all, Diego emphasizes that the journey to entrepreneurship is a personal one, and each person must find their own path to success. However, he believes that with the right mindset, determination, and willingness to learn and grow, anyone can become a successful entrepreneur.
Written by Steve Sanchez.
