New criteria is constantly being updated and implemented to keep a company relevant and ahead of changing market conditions. As change occurs every day, being able to adapt quickly enough to rising levels of uncertainty, complexity, and volatility is now necessary. Denise Sangster, President & CEO of Global Touch, Inc thrives on the accelerating change of the IT industry. She believes the company will keep using data and data storytelling as a framework to proactively comprehend shifting partner and consumer issues, including the areas where customers’ shifting strategies might succeed the most or encounter unforeseen difficulties.
Steadfast Journey
Denise has spoken at IT business, partnership, and Wall Street events all around the world. She is a specialist in “unleashing” the power of partner ecosystems, accelerating IT company partner success, and establishing predictability of growth, revenue, profitability, and value amongst IT firms, customers, and partners through 360° of alignment.
Denise received her degree from the University of California, Berkeley. She began as a math major at Cal before switching to business administration and computer science. Her postgraduate studies were done in the US, Europe, and Asia. Denise switched sports to rowing in college after 14 years of competitive swimming, which was one of the hardest things she had ever done. She loves gardening a lot and going on early morning walks with her Labradors, Interlaken (“Laken”) and Monte Carlo (“Montie”). She continues to be heavily involved in the Olympic movement, UC Berkeley Athletics, and its rowing department.
The Origin of Global Touch, Inc.
Denise didn’t want to work for just one company, she wanted to do something a little different. She desired to be a part of the larger market and create a consulting firm that would be at the forefront of or close to market shifts. Having in-depth, first-hand market knowledge and extensive industry relationships that factor into numerous indicators with a focus on growth, profitability, and partner leverage are the only ways to spot these shifts. Many of her former sales colleagues in Europe and Asia invited her to start a consultancy company to aid them with their companies since Denise was considering switching to a post at Microsoft or Apple. She seized this chance with both hands and never looked back. In 1990, she established Global Touch, a consulting company for digital transformation that aids IT firms in developing partner-leveraged approaches for the world of hybrid and digital computing. Global Touch is a strategy and go-to-market transformation consulting company for the hybrid and consumption eras that focuses on partners. It takes pride in groundbreaking innovation that is ingrained in their basic “step-ahead” attitude. It reframes expectations, assisting customers in pushing boundaries and delivering consumption era readiness to realize their most challenging objectives with the aid of elite, lucrative partners.
Denise says, “At Global Touch, my team and I really know partners!”
Recognition Owned
EuroChannels, the channel’s first pan- European IT conference, was founded by Denise. For ten years, it was “the” conference in EMEA. Denise has counselled the most cutting-edge technology companies in the world for more than 25 years, assisting and motivating them to create disruptive next-generation partner ecosystems that produce predictable and sustainable revenue, growth, and profitability that are in line with necessary customer business outcomes. As a transformational game-changer and disruptive innovator, an engineer of the new partner profitability journey, a data storyteller, and a customer experience catalyst in her industry, Denise has been named one of the 10 Most Influential Global Women in Tech.
Clients For Life
Nobody can guarantee success, and those who do should not be kept on staff! Even though Global Touch has a proven track record of success, what sets it apart from other companies is how it works with customers to finetune programs so they may achieve both planned and opportunistic success. Denise and her team have a three-decade-long track record of success that is the result of working closely with customers to balance increasing revenue through a successful global partner ecosystem, while assisting their partners in realizing substantial profit margins for goods and services. In addition to sharing their understanding of how to provide partners with the portfolio, programs, and benefits needed to future-proof outcomes, they accomplish this by drawing on their extensive global field experience, working in a data-centric culture, and using data storytelling. The majority of IT organizations still interact with and value their partners in the same manner as they did 15 years ago. Denise’s responsibility as CEO is to make sure the company continues to support its clients’ success and aid in their ability to keep up with shifting market competition. She also consistently looks for ways to bring value to her clients’ businesses and regards them as lifelong customers.
“We treat our clients as clients for life, so if new issues pop up, we can help our clients see around these curves.” —says Denise.
A Lesson for Life
There have been a lot of surprises, detours, and turns along Denise’s journey. The most significant lesson she has gained from her journey is that change will come every day, so always keep your eyes on the horizon and be ready for what lies ahead. She notes that because the industry is evolving at an increasingly rapid rate every day, more opportunities, challenges, possibilities, and innovations are required to keep one step ahead of threats from the competition. She has the good fortune to work at a company that always creates new opportunities through cutting-edge innovation.
Denise proclaims, “We are continually asking ourselves how we can “up” our services and make our partners even more successful.”
In Favor of Women
Global Touch launched its blog series “IT Wondrous Women™” in October 2020 with the goal of showcasing the many amazing women who work in the IT sector. Denise counsels aspiring female leaders to be incredibly well prepared for each meeting and conversation and provides colleagues, supervisors, and clients with her strategic thoughts and readiness for anything that may advance the business or the client. This will raise their profile in a positive way without coming across as boastful or haughty. Emerging leaders need to have confidence in their business acumen, interpersonal skills, and etiquette. She exhorts people to value the power of a firm handshake or an appropriate cultural welcome with both men and women, since they can make a first impression.
In Denise’s opinion, future female leaders need to improve their self-talk and silence their inner critic. Activate their inner coach instead. Future leaders need to develop the practice of sharing tiny everyday victories with their team. Recognizing everyday accomplishments in a meaningful way encourages your team and boosts productivity at work.
Written by Steve Sanchez.
