At Rainbow Shops, an omnichannel fast fashion retailer with over 1000 locations in the US, Puerto Rico, and US Virgin Islands, David Cost oversees all digital initiatives. In addition to shoes and accessories, Rainbow has a large assortment of apparel for ladies, plus sizes, and kids. Think of Forever 21 as TJ Maxx.
David has worked as an early adopter and beta tester for startups including Oven Bits, BloomReach, TellApart, 8thBridge, and Instant Labs, contributing to the development of innovative ecommerce technologies. He has sat on the advisory boards for BWG Strategy, Salesforce Commerce Cloud, Listrak, CommerceNext, Signifyd, Attentive, and Shopify. David has spoken at a number of conferences, including Grow Commerce, eTail East, Signifyd Flow, IRCE, Shop.org, Salesforce Xchange, and CommerceNext.
David began his online career in the late nineties. He developed one of the first price comparison shopping websites, PriceSCAN.com, which he co-founded. Consider PLAs prior to Google’s creation.
About Rainbow Apparel Co
Several lifestyle brands are sold by Rainbow Shops, an American retail apparel firm with affordable prices that mostly caters to children, teenagers, young ladies, and plus-size women. Rainbow is also quite well-liked by college students because of its reasonably priced and stylish fashions.
The Rainbow Corporation was founded in 1935 and is headquartered in Brooklyn, New York. The business runs retail locations under a variety of brands, including Joyce Leslie, Dots, Rainbow Plus, Rainbow Kids, Marianne Stores, and 5-7-9. They provide accessories, swimwear, lingerie, purses, jewelry, footwear, and colorful and imaginative pieces for juniors, ladies, and children.
The typical size of a Rainbow Store is 7,500 square feet. Depending on the location’s size and demographics, each store has a different item mix. Juniors, Plus, lingerie, and shoes are typically seen in larger stores.
