A strong partnership is critical to the success of a business. With shared responsibility, diversified decision-making, and access to a larger pool of resources, a partnership can achieve more significant growth and profitability. It is essential to find the right partners and to establish clear communication and mutual trust to ensure the success of the business.
Rachel Gomez and Carly Benewith have formed a remarkable alliance as the proprietors of Mountain Air Marketing (MAM), a thriving marketing agency in Colorado Springs that is both owned and operated by women. This boutique agency has been experiencing rapid growth and has become a shining example of successful female entrepreneurship.
Rachel and Carly divide most of the responsibilities in their company between them. Rachel focuses more on the operational aspects of the business, while Carly works closely with their team members. As business owners, they both understand the challenges of juggling multiple roles, but they work together seamlessly to ensure that everything gets done. Collaboration and teamwork are crucial to their success, and they strive to foster these values every day. Whether it’s brainstorming ideas, managing busy schedules, or completing projects together, they believe that working as a team can achieve amazing results. Their team members would probably agree that their favorite part of the day is enjoying a fresh cup of coffee and working with a group of supportive and empowering women.
Before Mountain Air Marketing
Upon meeting each other, Rachel and Carly discovered a shared aspiration of aiding small businesses in achieving their full potential. With their respective backgrounds in digital marketing for corporate agencies and experience in navigating various industry cultures and growing companies, these impressive women possessed the necessary knowledge. The only thing left to do was to collaborate!
Carly, who has expertise in SEO gained from her corporate agency work, continues to refine her skills as the industry evolves. Meanwhile, Rachel excels in operations and enjoys expressing her creative talents by creating visually appealing websites that help businesses thrive. Their combined broad skillset and passion for supporting small business owners are what have made Mountain Air Marketing a thriving enterprise today!
Inception of the Company
Rachel and Carly had been acquainted for approximately a year before they decided to combine their skills and create a female-owned marketing agency. Their goal was to establish an agency in Colorado Springs that provided transparent and ethical digital marketing solutions to local businesses.
Through their unwavering commitment, tireless efforts, and unyielding determination, this dynamic duo has progressed from solely depending on word-of-mouth recommendations to building a thriving team of seven female professionals with an expanding global presence. Six years and four children later, they have achieved their objective: offering businesses an affordable pathway to digital triumph while also enjoying the best of both worlds—a family life that is flexible and optimal working conditions.
What Made This Duo Successful?
Rachel and Carly’s achievements were built upon countless late nights, hard work, and a shared devotion to their company from the outset. Even with only two people at the helm during the infancy stage, Mountain Air Marketing managed to soar due to both partners’ equal commitment, which only grew stronger over time.
However, it was only after expanding the team and bringing in industry experts that real success began to take shape. With the company’s portfolio of skills now bolstered by the expertise of its talented team members, they can confidently provide services of unparalleled quality. This expansion has propelled them even further, kind of like scaling a mountain.
Premium Marketing Offerings
Mountain Air Marketing provides a comprehensive range of services, including web design, SEO, paid advertising on social channels and Google, social media management, email marketing, and content creation.
What sets them apart from others is their innovative approach and unwavering commitment to building meaningful relationships. By taking a holistic approach to their clients’ needs, they can offer innovative ideas that provide fresh perspectives and help their clients achieve new heights of success.
Their experienced and creative team is devoted to assisting business owners in thinking outside the box and exploring new processes to achieve positive results. They specialize in delivering creative solutions that move the needle in the right direction, and their dedication to their clients’ growth is evident in every aspect of their work. With Mountain Air Marketing, clients can expect a partnership that goes beyond simply meeting expectations to one that exceeds them.
Significance of Workplace Culture
Rachel and Carly understand the importance of company culture in ensuring the overall success of a business, and they believe that it is one of the most crucial aspects of Mountain Air Marketing. When they started bringing on employees, they made it a priority to prioritize the culture, and this has remained a central focus over the past five years.
Their team members share a strong bond, both inside and outside of work, which not only enhances the company culture but also contributes to their collaborative approach to client work. The team holds weekly collective meetings and brainstorming sessions, and on a monthly basis, they work together to share educational training on industry-related topics.
The company’s team members enjoy spending time together outside of work, engaging in activities such as hiking, snowboarding, and lunch meetings. When team members enjoy each other’s company, they are more likely to enjoy working together and supporting each other’s efforts, which is the foundation of a successful team. The strong company culture at Mountain Air Marketing has undoubtedly played a pivotal role in their continued success.
Aligning Idea and Innovation
The team at Mountain Air Marketing is not only highly creative but also innovative in their approach to generating new ideas that help their clients succeed in the ever-changing digital landscape. With the digital marketing industry evolving at a rapid pace, Rachel and Carly place great emphasis on staying up-to-date with the latest trends and adopting forward-thinking strategies to remain ahead of the curve.
The team at Mountain Air Marketing relies on data analysis to understand what has worked in the past and what hasn’t, before collaboratively brainstorming new ideas that can help their clients progress. The team is always learning and educating themselves on emerging platforms in the digital space, keeping abreast of trends discussed by other digital marketers, and focusing on understanding different audiences and human behaviors.
By staying ahead of the curve in terms of trends and emerging technologies, Mountain Air Marketing is able to provide innovative solutions to their clients and ensure that they remain competitive in the digital space.
True Success is Making Things Better
Rachel Gomez and Carly Benewith have an authentic and transparent approach that extends beyond their professional lives. They both possess distinct personalities, but share a common trait of being compassionate and committed. Their families, team members, and clients are all of great importance to them, and they make a concerted effort to prioritize them. Rachel is drawn to tranquil environments, such as the forest, where she can relax with her husband and children. Meanwhile, Carly loves discovering new places with her family, but also takes pleasure in being at home. Nevertheless, their thoughts are often occupied with Mountain Air Marketing and devising new strategies to enhance its success. Both women are driven by their objectives and have a structured approach to achieving them.
Guidance for Emerging Leaders
According to Carly and Rachel, as a new leader, it is crucial to prioritize listening, communication, collaboration, and setting a positive example for your team. To establish trust in the workplace, make sure that you create an environment where team members feel comfortable sharing their ideas, concerns, and opinions. Be open to learning from your superiors and peers, as you may encounter challenges that require collaborative problem-solving. Remember that you set the tone for your team’s work environment, so it’s important to model the behaviors and attitudes you want them to adopt. Practice what you preach! Ultimately, your leadership and influence will be instrumental in fostering a high-performing team, so be mindful of how your actions and words impact those around you.
