Executive coaching is a valuable investment for any business leader who wants to enhance their performance, improve their leadership skills, and achieve their goals. Executive coaching can help leaders develop a wide range of skills, including strategic thinking, effective communication, conflict resolution, and decision-making. By honing these skills, leaders can better guide their teams and organizations to success.
Brad Sugars, Founder, Chairman, and President of ActionCOACH, boasts more than 30 years of business experience and strongly advocates for the notion that a company should be able to operate successfully without the constant involvement of its owners, allowing them to spend time with their families or pursue their desired lifestyles. His multi-million-dollar franchise, ActionCOACH, operates in over 70 countries and employs more than 1,000 coaches who work with more than 15,000 businesses each week. Sugars is deeply committed to supporting entrepreneurs and enabling them to learn and grow from both his triumphs and setbacks.
Humble Beginnings
Brad came from modest beginnings in Brisbane, Australia. While he was a university student, Sugars managed a number of small businesses. As his talents became more widely recognized, many business owners and executives began requesting that he share his knowledge on topics such as team development, marketing, and sales by speaking to their organizations.
Jim Rohn has had the greatest professional impact on Brad Sugars’ life, as nobody else has. When Brad was a teenager, he managed to save up his allowance in order to attend one of Rohn’s seminars, where he was the youngest member of the audience. What he learned from Rohn during that seminar has influenced his business practices and beliefs throughout his life.
As a husband and father of five, Brad is equally as passionate about his family as he is about business. That is why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you.
Today, internationally known as one of the most influential entrepreneurs, Brad is a bestselling author, keynote speaker, and the #1 business coach in the world. With over three decades of experience as an entrepreneur,
An Expert
Brad quickly gained a reputation as an expert in company development, and as demand for his services grew, he realized that consulting was not the best way to teach his techniques to business owners. He wanted them to apply what they learned, not just listen to advice. Unable to meet the high demand on his own, he concluded that coaching was the ideal approach for business owners seeking to take their companies to the next level. Sugars established his business coaching company in Brisbane, Australia, and began hiring and training business coaches to help as many businesses and owners as possible. However, demand once again outpaced supply, and Sugars recognized that the only way to truly maximize his time and reach as many businesses as possible was to franchise his coaching concept. Franchising not only allowed for global expansion, but it also empowered his business coaches to become business owners in their own right.
ActionCOACH
Executive coaching can also help leaders gain a better understanding of their strengths, weaknesses, and leadership style. This self-awareness can lead to better decision-making, improved communication, and more effective collaboration with others.
ActionCOACH is one of the world’s largest and most successful business coaching franchises, with opportunities available for individuals to start their own coaching business. The franchise offers various levels of investment and business goals, including the option to open a single coach business, a multi-coach firm, or become a master licensee and direct an entire region. These franchise opportunities provide individuals with the support, training, and resources they need to establish and grow their coaching businesses, backed by the proven systems and methodologies developed by ActionCOACH.
To keep up with client expectations and services, ActionCOACH offers franchise partners marketing, sales assistance, and IT help 24/7 with up-and-coming improvements being worked on to meet the demands of today’s market. Brad and his team are taking “business re-education” to new, more innovative, and exciting levels.
As the CEO, Brad is always looking to improve himself to keep spreading the knowledge he obtains. Sugars believes in in fostering culture and highlights the “14-points of culture” as a key foundation to his business and everything his partners do is guided by these steps. He truly believes culture is what will advance and support a business owner and their company, “Our 14 Points of Culture we abide by: Commitment, Ownership, Integrity, Excellence, Communication, Success, Education, Teamwork, Balance, Fun, Systems, Consistency, Gratitude, and Abundance,” he says.
Coaching as Business Leaders
The key driving force to join this sector for Brad was realizing the missing component between knowledge and implementation was to coach business owners rather than just give them the information and let them figure out what to do with it. He wanted business owners to put what they learned to practice. Not being able to meet the high demands he concluded that coaching was the way to go for business owners who wanted to take the next step in their businesses.
Taking Reach to Globally
Brad Sugars’ mission in business coaching is to empower business owners with the tools and strategies they need to transform their lives and positively impact their communities, while also affording the lifestyles they have always desired. His vision for ActionCOACH is to expand its reach globally and operate in over 120 nations in the upcoming years. Sugars is committed to sharing the knowledge he has acquired over the years, believing that it can guide and support entrepreneurs worldwide in achieving their goals with his help and lessons.
Advice for Executives
As a professional, Brad believes that the greatest risk he has taken is working in the business coaching space, where many businesses are limited by their staffing capacity. Brad is committed to helping business owners understand how his coaching can help them overcome this limitation and achieve their goals.
When it comes to advice for emerging business leaders, Brad encourages them to avoid waiting for the perfect time, as it simply does not exist. He also emphasizes the importance of gathering information and building a strong support team to help them navigate the challenges of entrepreneurship.
Written by Steve Sanchez.
