A renowned business and mindset expert, Biba Pédron is a best-selling author, and international speaker who has empowered countless entrepreneurs and professionals to unlock their full potential in the realms of marketing, social media, branding, and mindset. With her transformative strategies, Biba’s clients have experienced remarkable results, often doubling or even tripling their revenues within a mere 90 days.
Originally from France, Biba has been living in the United States since 2003, bringing her unique perspective and cross-cultural expertise to her work. She is the visionary behind the groundbreaking “Success of Women” summit, the first-ever Francophone summit exclusively designed for and presented by women. This influential event serves as a platform for women to connect, inspire, and share their stories of triumph.
Biba’s latest summit, titled “MDR: The Winning Formula for a Successful Life,” draws its inspiration from her book of the same name. Breaking away from the conventional understanding of “MDR” as an abbreviation for “Mort De Rire” (meaning “Dying of Laughter” in French), Pédron redefines it as “Motivation + Determination = Realization” of one’s dreams, projects, or objectives. Through this powerful concept, she guides individuals to embrace unwavering motivation and unwavering determination, leading them towards the actualization of their deepest aspirations.
Fuelled by her unwavering passion to empower others, Biba’s driving force lies in helping individuals thrive with enthusiasm and unwavering determination. Her empowering message is specifically tailored for women, as she aims to infuse them with positive energy and dispel any doubts about their own potential. Biba believes that every woman possesses the capability to achieve their goals, create fulfilling ventures, and forge paths that resonate with their true selves.
Biba Pédron International
Biba Pédron International is a coaching company that primarily caters to women entering the business world. From Biba’s perspective, the company was born out of a realization she had many years ago, shortly after starting her second business in New York. It became apparent to her that women entrepreneurs often require more information and support than their male counterparts due to the overwhelming abundance of information and critical feedback. Women face unique challenges, as they are frequently hesitant to take up space and express themselves.
Having worked in both the French and US markets, Biba also observed that French women entrepreneurs struggle even more with visibility compared to their American counterparts. This stark contrast inspired Biba to dedicate herself to a mission: empowering French women entrepreneurs to overcome their fears, embrace success, and become role models.
Biba spearheading efforts such as Club Impacter Au Féminin in April 2021, following the first year of the COVID-19 pandemic.
This group arose in response to the loneliness that women felt during the lockdown, when they were confined to their houses, operating their companies or jobs during the day, caring for their children in the evenings, and keeping domestic obligations. The absence of external networking opportunities, such as lunches or conferences, further contributed to their isolation.
Biba established the practical Club Impacter Au Féminin, with the goal of providing a virtual platform for women to meet, discuss their businesses, handle difficulties, and share their growth methods. The goal of Biba Pédron International is to bridge the gap between France and the United States, allowing women to collaborate on a global scale. Through programs such as the Global Abundance Lifestyle, Biba encourages French women to broaden their views and participate with the US market. Similarly, she assists women in the US by introducing them to the French market, facilitating connections, and providing opportunities for them to speak and collaborate. Biba also hosts the Abundance Retreat in Dubai and Miami, where women from both countries can come together, fostering collaboration and accelerating business growth. Ultimately, Biba’s overarching goal is to unite French and American women in their entrepreneurial pursuits, recognizing that collaboration is a powerful catalyst for success.
Pursuing Dreams
Biba’s childhood dreams of moving to the United States shaped her entrepreneurial journey. She left her traditional job at 35 and started her own business with determination and limited resources. She achieved success in sales support for small business owners after venturing into virtual assistance. Biba followed her desire of relocating to New York, immersing herself in business skills, and creating her networking firm.
Despite her low English skills and lack of connections, Biba learned that establishing a business was a possible option for obtaining a visa. She spent three months in Manhattan’s business library, excitedly learning about American business culture, marketing methods, and business planning. It was during this time that Biba stumbled upon the concept of networking, a term unfamiliar to her in France at the time. Intrigued by its potential, she launched her networking company, initially known as Biba4Network.
Over the course of five years, Biba organized numerous networking events in Manhattan, New Jersey, Connecticut, and beyond. Although coaching was not her initial intention, people were drawn to Biba’s remarkable success in growing her own visibility from scratch. They sought her secrets and guidance, leading Biba to create her first program, “Power of Networking Secrets,” which she shared in physical formats like binders. As digital products became more prevalent, Biba adapted her offerings accordingly. Clients continued to seek her assistance, especially in growing their visibility through networking and utilizing social media effectively.
Organizing networking events and sharing her success led to coaching requests, leading Biba to create programs like “Power of Networking Secrets” and adapt to digital formats. Over time, Biba expanded her coaching services to encompass broader marketing strategies, realizing that networking and social media were just pieces of a larger puzzle. Her clientele predominantly consisted of women, and she noticed a recurring need for branding expertise. This realization prompted Biba to delve into the intersection of business and mindset, as she understood that addressing the latter was crucial for success in marketing. She crafted her signature program, the “Formula – Strategy Visibility Impact,” with a focus on mindset work.
By helping women recognize their value, overcome impostor syndrome, and raise their prices confidently, Biba saw significant transformations in her clients’ businesses. Biba’s coaching practice flourished, serving women entrepreneurs in both the French and US markets. While she primarily focused on women in the French market, she continued to serve both genders in the US. Her multidimensional background equipped her to guide clients in sales, marketing, branding, and mindset. She wants to encourage women entrepreneurs all around the world with her 12-month curriculum, “Global Abundance Lifestyle,” which will help them attain the lifestyle they want while also building flourishing enterprises. Her personal motto directs her clientele toward prosperity and global influence.
Journey as a Leader and Lifelong Learner
Biba’s experience has led her to become a leader who understands the value of teamwork and seeks advice from experts. She quickly realized that while establishing a business on her own was conceivable, growing it on her own was not. The contrast between France and the US taught her the importance of coaches and mentors in boosting business success. She also recognized the importance of ongoing personal development and surrounding herself with accomplished people who may help her broaden her perspective.
Observing others, learning from their experiences, and surrounding herself with the appropriate people became critical to Biba’s development as a leader. She stressed the disadvantages of relying entirely on the internet for information, stating that it cannot replace the depth of understanding achieved via personal connection. Biba stressed the importance of investing in the right people and resources, even in the age of technology.
Biba recognized the necessity of having a knowledgeable entourage to support her, challenge her decisions constructively, and provide guidance. She compared seeking investors for a business venture to seeking advice from experts, highlighting the significance of external knowledge and the need to listen to uncomfortable truths.
In her book, “MDR: The Winning Formula for a Successful Life,” Biba explored the idea that luck was within one’s control and shared stories of individuals who turned challenges into growth opportunities. She acknowledged life’s unpredictability, including her own battles with breast cancer.
Biba shares that her journey has taught her the importance of collaboration, continuous personal development, and surrounding oneself with the right people to achieve success.
Empowering Dreams
Biba’s desire to live life on her own terms and empower individuals to achieve the lifestyle they desire through their own businesses grows stronger over the years. She recognizes that a successful business provides protection against economic uncertainties and allows for increased financial resources. Biba yearns to help individuals establish solid business structures and master management skills to secure more clients and escape the cycle of financial struggle.
Drawing from her own life as an entrepreneur, Biba enjoys the freedom to pursue her passions without financial constraints. She aims to extend this opportunity to others and shares her knowledge through public speaking engagements. Biba understands the importance of confidence in determining one’s revenue and empowers individuals, especially women, to recognize their own expertise and charge what they are worth.
Beyond improving business ventures, Biba plans to establish a foundation for children, exposing them to the realities of the world and instilling a growth-oriented mindset from an early age. She believes that this approach will empower children to overcome obstacles and achieve their dreams.
Biba emphasizes that mindset development is crucial for personal and business growth. By redefining people’s perception of themselves and their capabilities, individuals can lead more fulfilling lives and overcome challenges. Surrounding oneself with like-minded individuals who share the same aspirations strengthens the journey towards success.
In Biba’s vision, society undergoes a transformation where individuals possess the tools to attain their desired lifestyle regardless of external circumstances. Financial independence plays a crucial role in this vision, granting a sense of freedom and resilience in the face of challenges. Biba aims to teach individuals how to build their businesses, overcome financial constraints, and navigate life with confidence.
Catalyst for Change
Biba’s responsibilities as President are twofold. First and foremost, she ensures the smooth operation of the business and the acquisition of clients to foster continuous growth. However, the true impact lies in the ability to empower more people to live life on their own terms. Biba believes that with an increasing client base, more individuals can enjoy the freedom to overcome any challenges that life, national crises, or international situations may present. By establishing their own businesses, they gain a sense of security and the means to navigate through uncertainty. This responsibility also extends to the growth of the Club Impacter Au Féminin, which Biba initiated in France two years ago.
Finding the right individuals to serve as business or regional managers in different countries becomes crucial to represent the club effectively. Biba ensures that the networking events and structure of the club remain consistent across all locations, providing women with the same valuable information and continuous encouragement to push their limits.
As a representative of the company, Biba’s role involves communicating and connecting with people. Whether they are paying clients, club members, or participants in her free IMPACT strategy sessions, Biba’s aim is to raise awareness about the possibilities available to individuals and motivate them to take bold actions. Many women lack confidence and struggle with impostor syndrome, often holding themselves back from achieving their full potential. Biba’s responsibility is to show them what they are capable of and provide them with the necessary guidance and support. Through her daily interactions and mindset audios, Biba seeks to inspire and encourage individuals to think bigger, take risks, and pursue their aspirations. She relishes the moments when people share how her words have positively impacted their lives, giving them the confidence to pursue long-held dreams or rekindle abandoned projects. Hearing their stories of transformation brings her immense joy and fulfillment.
Building Exceptional Teams
Biba’s view on a valuable lesson she learned when starting her first business in 1998 in France. Initially, she sought employees who would replicate her exact methods, but this approach proved unsuccessful. Her perspective changed when she moved to the United States and realized the importance of identifying individuals’ expertise and allowing them to excel in their own areas. Biba shifted her focus to observing their work, ideas, and adherence to important aspects such as company structure and deadlines. She encouraged them to follow their own paths, understanding that imposing her way limited their potential.
In collaboration and partnerships, Biba values diverse perspectives, appreciating the opportunity to learn from others and their different approaches. She recognizes that team members possess expertise she may lack and actively seeks individuals who can contribute fresh ideas and perspectives. Biba evaluates candidates based on their expertise, reactions to various situations, and performance rather than solely relying on resumes or past accomplishments. Building strong working relationships, some team members and freelancers have worked with Biba for over a decade without meeting face-to-face.
While acknowledging reservations about building a team, Biba emphasizes the importance of trust and evaluating individuals based on their strengths. By empowering team members to contribute their best ideas, Biba believes in cultivating an environment that yields fruitful results. Embracing diversity and trusting her team, she is confident in achieving common goals with exceptional individuals.
Insights on Coaching, Technology, and Authenticity
Biba reflects on the contrasting state of the coaching industry in France and the United States. When she left France 20 years ago, coaching was virtually nonexistent there, while the United States had a wide range of coaching specialties. The accessibility of coaching and training through technology and the internet transformed the industry, impacting the French market as well. However, Biba notes that some individuals fail to recognize coaching as a business, leading to income struggles and a lack of expertise among self-proclaimed coaches.
The rise of technology has made it easy for anyone to proclaim themselves as a coach, potentially saturating the market with varying levels of quality. Biba stresses the importance of understanding actual needs and offering personalized services, rather than making assumptions about what people want. In marketing, she observes a tendency to duplicate information without adding original ideas, cautioning against the mindless copying and pasting of content.
While tools like ChatGPT can streamline content creation, Biba emphasizes the need to go beyond relying solely on AI-generated responses. She believes that critical thinking and creativity are essential in producing valuable and original content. Biba expresses concern about the overreliance on technology, such as students using AI to complete assignments without truly learning, which may undermine personal growth and individual thinking.
Unyielding Conviction
Biba’s greatest risks in her life involved quitting her job without savings or a business plan and venturing to the United States despite language barriers and skepticism from immigration lawyers. She possessed unwavering conviction, determination, and an unyielding mindset that propelled her forward. Biba’s burning desire and commitment allowed her to overcome obstacles, establish her business in a foreign country, and achieve her American dream.
Looking to the future, Biba envisioned her company expanding its reach globally, establishing more clubs in different countries, and empowering women to pursue entrepreneurship. Financial independence was important, but she aimed to foster a sense of independence beyond finances, helping women chart their own course. Biba wanted to bridge the gap between French-speaking and English-speaking women through events that brought them together.
Additionally, Biba had a deep desire to create a foundation for children, ensuring they had a brighter future and instilling in them the belief that anything is possible. She hoped to motivate students to pursue their aspirations with zeal, using her own life experience as an example of endurance and drive. Biba witnessed her organization grow, broaden its effect, and leave a legacy that inspired the next generation to believe in their boundless potential over the next five years.
Expanding Horizons
According to Biba, changing the name of the company to Biba Pédron International was a deliberate move to expand its global reach. She has launched a new program called Global Business Connection, which functions as an international networking organization. Biba intends to bridge the gap between the French and US markets, as some women may underestimate the potential of international commerce. Her goal is to show that, with the correct network and connections, doing foreign business might be easier than they believe.
Biba hopes to build a broader worldwide network of female entrepreneurs, not just in France and the United States, but also in other countries, by bringing them together through various events. She understands the benefits of traveling to diverse cultures and believes that it provides great insights and ideas for entrepreneurs of all genders. Drawing from her experiences in the US market, Biba is known for incorporating effective techniques and strategies into her coaching, which is why people seek her guidance. She plans to continue expanding globally and organizing events like the abundance retreat in locations such as Dubai, the US, and potentially France.
With advancements in technology, language barriers are no longer a significant obstacle, as there are numerous translation apps and ways to work internationally. Biba firmly believes that being an entrepreneur transcends language and cultural differences, and she aims to facilitate business collaborations among women from different countries. Moreover, Biba has a new project in mind—a foundation for kids. Working with women entrepreneurs of various age groups, she has observed that limited beliefs often hinder their progress. This is prevalent in the French market, but also present in the US market. Recognizing the importance of mindset transformation, Biba prioritizes mindset work before delving into marketing strategies. She understands that removing limited beliefs and instilling a sense of worthiness in her clients is crucial for their success. As part of her business expansion, Biba plans to teach mindset principles to children through her foundation. By instilling in them the belief that everything is possible, she aims to prevent the development of limiting beliefs from an early age.
Biba acknowledges that achieving dreams may not be easy and can take a long time, as evidenced by her own journey of moving to the US. However, she wants to empower future generations to pursue their aspirations, overcome failures, and keep trying until they succeed. Her vision extends beyond empowering women entrepreneurs in their businesses; she aims to create a legacy of changed mindsets and a new generation of resilient and determined individuals who embrace entrepreneurship and view failure as a stepping stone to success. This is the vision that Biba intends to pursue passionately for the next 20 years, as she understands the importance of making a lasting impact before passing on her company’s heritage.
Written by Steve Sanchez.