In 1978, the journey of AuCom began in Christchurch, New Zealand, with a vision to create the world’s best stereo amplifier. However, the course of history took a significant turn in 1979 when AuCom secured a license from NASA to produce energy savers for single-phase electric motors. This pivotal moment marked the beginning of a transformative venture that would redefine the landscape of energy-efficient motor control.
Recognizing the demand for their innovative product, AuCom swiftly transitioned from a startup to a global exporter in a remarkably short span. The company’s initial foray into the motor control market revealed a keen interest in the soft start feature embedded in their energy-saving product. This realization laid the foundation for the development and patenting of 3-phase energy-saving technology.
In 1982, AuCom made history by introducing the world’s first soft start product range, the EMS Series soft starters. This marked a significant leap forward in the realm of reduced voltage motor starting, setting new standards for efficiency and performance.
The journey continued, and in December 2019, a groundbreaking merger unfolded as AuCom joined forces with Benshaw. This strategic alliance resulted in the creation of the world’s largest privately held soft starter company. By combining the technological prowess of AuCom and Benshaw, along with their robust sales and service capabilities, the merger set the stage for accelerated growth and cutting-edge product development.
Despite the merger, AuCom and Benshaw maintained their individual brand identities and continued operations under the Unico Technologies Group. AuCom’s operations in IEC markets outside North America remained unchanged, while AuCom North America seamlessly merged with Benshaw USA under the Benshaw brand to better serve NEMA markets.
AuCom aims to quadruple the production capacity of their MV VFDs from 300 to an impressive 1200 units per year. The state-of-the-art facility is strategically designed to meet and comply with the growing product demand in the market.
Empowering Industries Worldwide
AuCom Germany’s MV drives encompass a range from 2.3kV to 13.8kV, offering up to 25,000kW through both air-cooled and water-cooled VFDs. Post-expansion, AuCom is committed to upholding its renowned quality and reliability, ensuring its ability to serve all major industrial sectors.
Furthermore, AuCom is dedicated to designing solutions that precisely align with the specific demands of its market clientele, enhancing energy efficiency and performance across diverse industrial applications and structures worldwide.
AuCom’s management cultivates a culture defined by integrity and innovation within the company. The core values of AuCom Global Solutions Paving—passion, agility, valuing people, and innovation—underscore the commitment to fostering growth and excellence in every aspect of the organization.
A Visionary Leader at the Helm of Aucom
Mr. Thomas Zirk-Gunnemann, the CEO at Aucom Global Solutions, brings over two decades of industrial experience as an electrical engineer. Since joining AuCom in 2014, he has played a pivotal role in the company’s ascent to prominence, holding various leadership positions. Thomas’s blend of technical expertise and people-driven leadership has propelled AuCom to new heights in flexibility and engineering designs, positioning it as a specialist in motor starters. His passion and enthusiasm for the company’s mission resonate throughout his team. Under the auspices of the Benshaw Group of Companies, AuCom has a proven track record of facilitating the growth and development of multinational corporations.
Beyond the Production Line
Thomas takes on a multifaceted role beyond leading the company, encompassing responsibilities such as driving strategy, overseeing growth and innovation, and spearheading client acquisition. He actively manages global expansion, serves as the company’s representative to stakeholders, and acts as its public face.
While witnessing products leave the production line and meet customer expectations is a rewarding daily aspect, what brings Thomas even greater joy is observing a highly motivated team collaboratively steering the success of Aucom. The synergy and dedication of the team contribute significantly to the fulfillment of the company’s goals.
Approach to Employee Selection
According to Thomas, the suitability of new employees goes beyond just qualifications; their interpersonal qualities and ability to integrate into the team are crucial. Success and growth, in his opinion, thrive on collaborative efforts within a team. When hiring, the emphasis is also placed on the candidate’s willingness to learn and take on new challenges. This commitment to continuous improvement and adaptability is a key factor in the selection process.
Transformative Shifts
Thomas highlights significant changes in the entire production process, marked by increased automation and resulting alterations to the products. Factors such as energy efficiency and CO2 neutrality are major drivers influencing changes within their segment. The ongoing developments in these areas provide opportunities for continuous product improvement. Notably, there have been substantial changes in the sizes of their devices, with some experiencing reductions exceeding 50%. This underscores the company’s commitment to evolving technologies and sustainability.
Excellence in Technology Leadership
Thomas, as a technology leader, emphasizes the importance of maintaining the highest standards for oneself, products, and quality. Continuous vigilance in this regard opens up further development opportunities. He stresses the need to avoid complacency and always focus on the future, as development opportunities persist.
Thomas believes that if Aucom leaders internalize this mindset and stay committed to clear goals, the future holds no cause for concern. Leaders of tomorrow must be ready to navigate the sometimes-challenging path alongside the company today. While acknowledging the difficulties, Thomas finds motivation in witnessing the company’s potential and the support of dedicated employees along the journey.
