Alex Circei, CEO & Co-Founder at Waydev, is determined to identify problems, is passionate about discovering solutions, is a risk taker and aims to provide something people need.
Way towards Waydev
Alex Circei is a highly accomplished entrepreneur with a diverse academic background in economics, marketing, organizational leadership, and entrepreneurship. He has launched and successfully managed numerous companies over the past decade. Alex’s entrepreneurial journey began in 2007 when he founded the IT & C online store LiveMag. The following year, he established Copimaj, which focuses on creating online services and businesses that specialize in internet marketing. Through Copimaj, he has worked with leading fashion, child safety, beauty, and healthcare companies, including UNICEF, Gucci, Paul & Shark, Burberry, and Prada, among others.
In addition to his previous ventures, Alex founded StoreBeez, a marketplace platform that earned him a three-month internship at Birmingham Oxygen, an intensive business accelerator for tech entrepreneurs. Throughout his career, Alex Circei has demonstrated exceptional leadership and innovation, establishing himself as a highly respected figure in the world of entrepreneurship.
In 2013, Alex Circei traveled to Silicon Valley to present Lupsale, an innovative email marketing platform, at TechCrunch Disrupt. Following this, in 2014, he founded Billme, a powerful invoicing tool for freelancers. However, in 2017, he recognized a significant problem that he believed he could tackle and solve. A company that was struggling to understand engineering needed a tool to gain insight into software delivery, pinpoint process bottlenecks, and align engineering activity with business objectives. The primary challenge was the lack of visibility and insight into engineering efforts, which made it difficult to validate assumptions with data and improve performance. To address this problem, Alex created Waydev, which provides the necessary metrics, KPIs, and dashboards to improve software engineering performance and help companies achieve their goals.
Redefining the industry by its own approach
Waydev is a software development analytics platform for engineering leaders. Waydev connects to Git Repositories (like GitHub, GitLab, BitBucket), Issue Tracking Systems (Jira, Azure Boards), CI/CD tools (CircleCI, Jenkins, GitHub Actions etc) and generates metrics, KPIs, and dashboards that give engineering leaders insight into the software development processes. Waydev offers leaders visibility into the DORA Metrics, the Cycle Time, Sprint Progess, and Progress Costs and the ability for leaders to customize their own custom dashboards.
Most of the software development reports are related to manual input from engineers, Waydev generates useful reports for engineering leaders and high level executives, without any manual input. Waydev provides value with real-time reports and dashboards for DORA Metrics, Lead Time for Changes, Deployment Frequency, Change Failure Rate, Issue Cycle Time and more. With the help of Waydev, Fortune 500 companies accomplished – a 28% faster Cycle Time, 21% less Unplanned Work and a decrease of 28% in Code Churn.
By understanding work patterns and spotting blockages or irregularities using factual data, engineering leaders can isolate what’s not working and replicate successful models. The only way to improve something is by measuring it. In this day and age, when data is everywhere and can be easily accessed, a platform that aggregates only the most valuable pieces of data is a must-have for any organization that aims for greater efficiency.
Waydev is a pioneer in the software development analytics market, being one of the first tools in this category.
Power of Data
Alex has a strong conviction in the transformative power of data. Waydev leverages data-driven insights to help businesses ship products more quickly and align engineering efforts with business goals. Alex believes that Silicon Valley is not just a physical location but also a mindset, and he has infused this mindset into Waydev’s company culture.
Waydev is backed by Y Combinator, one of the most prominent startup accelerators globally, known for supporting successful companies such as Stripe, Airbnb, Dropbox, and others.
Optimize team processes
Alex highlights that Waydev is a valuable tool for engineering leaders, enabling them to assist their teams in identifying bottlenecks, recognizing achievements, and reducing time spent on meetings and reporting. By leveraging data-driven insights, leaders can optimize team efficiency and enhance team operations. The platform’s thorough measurements enable leaders to integrate business objectives with technical work, streamlining team operations and maximizing team efficiency. In today’s competitive landscape, it is more crucial than ever for leaders to integrate business objectives with technical work, and Waydev can assist them in achieving this.
Passionate Individual
Alex is a highly motivated and passionate individual who firmly believes that one must be sincerely passionate about what one does. Every day Alex looks forward to going to work, and his enthusiasm for expanding Waydev and getting everyone to pursue their passions can be seen in the final product. He sees himself as a dedicated individual who constantly seeks solutions to issues, which is one of the reasons Waydev was created. As the CEO and co-founder of Waydev, Alex manages the company’s overall operations. “My greatest achievement as a leader is happily coming to work each day alongside an amazing team. That’s the happiest part of everyday as a leader at Waydev,” Alex says.
Outside of the office, Alex is a huge sports fan. He competes in long-distance triathlons frequently. He competed in his first triathlon back in 2013, and recently completed Ironman 70.3 in Bahrain.
“Running triathlons teaches you a lot of lessons that you can utilize in business because the mental challenges you confront in an endurance event are similar to those you face every day in the workplace.”
Recommendations for newbies
Alex is passionate about achieving his dreams and advises everyone to have the patience to reach their destination. He recommends trying YC Startup School – an online free program similar to the Y Combinator program, to every aspiring business leader. “Finally, love what you do because when you love your work, you’re not really working,” says Alex.
Written by Steve Sanchez.
