Following years of work to bring the more immersive gadget to market, Amazon (AMZN.O) opened a new tab on Wednesday and introduced its first color Kindle e-reader.
The ‘Kindle Colorsoft’ costs $280, which is comparable to other products from other manufacturers that are sold on Amazon for between $149 and $330. According to a business release, the Colorsoft uses LEDs and other technologies to produce the color display.
In previous years, Amazon attempted to create color e-readers with eInk, a battery-efficient technology included in its conventional Kindles. In contrast to its newest generation Paperwhite e-reader, which may last up to three months, the Colorsoft will have a battery life of about eight weeks.
A new Paperwhite with a 7-inch diagonal screen that is two tenths of an inch bigger than the last model was also announced by the Seattle shop. Additionally, a new version of the Kindle Scribe e-reader was shown, enabling users to write with a stylus on the screen and then turn that writing into more readable text.
According to the business, artificial intelligence algorithms may summarize users’ in-book notes by turning pages of notes into bullet points.
According to certain metrics, Amazon continues to dominate the e-reader business, holding over three quarters of the market. The business claims that it offers the long-lasting gadgets at nearly cost, profiting from the sale of books and other reading materials.
Many libraries remained closed to enforce shelter-in-place rules during the COVID-19 outbreak, but many continued to provide wireless e-book downloads, which contributed to an increase in the usage of e-readers.
Kindles are frequently on sale during sales occasions like Prime Day. Customers may expect to receive the Colorsoft on October 30 and the updated Scribe on December 4.
