Peloton continues to get thrashed. Another TV character had a heart attack after riding a Peloton Bike, closing off a difficult week for the connected fitness business, which saw shares dropping after Peloton indicated it was considering layoffs and intending to “rightsize” production levels as demand for its equipment wanes.
This comes after the protagonist of HBO’s “Sex and the City” sequel series died of a heart attack after participating in a Peloton cycling class. In the Season 6 opening, Mike Wagner, the main character on Showtime’s “Billions,” had a heart attack while riding a Peloton Bike.
He immediately recovers, though, and states later in the episode, “I’m not going out like Mr. Big,” referencing to Peloton’s debut on “Sex and the City.” According to The New York Times, the scenario in “Billions” was created and shot months before Mr. Big’s “And Just Like That” moment.
According to the article, the line about Mr. Big was added in post-production recently. Peloton said on their Twitter account that they did not allow “Billions” to use their logo on the episode. “We haven’t launched billions of dollars with any device,” Peloton’s head of global communications and marketing, Dara Treseder, also tweeted. Cardiovascular exercise offers a number of benefits, as the program itself mentions.
Millions of genuine individuals benefit from exercise for a long and happy life. “Peloton’s stock fell as the company’s cameo on “Sex and the City” became popular online. Peloton was quick to respond with a fake commercial featuring Big Man actor Chris Noth, in which he ended his life and promoted the benefits of heart exercise. When sexual assault allegations against Noth were made, the controversy hit back and Peloton removed his video from social media sites.
Peloton pre-announced its second-quarter financial results after CNBC revealed that the company plans to temporarily halt production of treadmills and treadmills on a substantial schedule to re-establish inventory levels. Peloton CEO John Foley later made it clear in a message to employees that the company would not “stop all production.” Revenue for the three months ended December 31 will be in line with expectations, although the company added fewer users than expected.
