In business, consistency is significantly more crucial than you may think. Consistency will help you get recognition, develop trust, and provide your services effectively and profitably. Building a loyal customer base and offering a memorable customer experience depend on being consistent in your contact with your customers. Adrianne Pozzi, Senior Mortgage Advisor at U.S. Bank, is consistent in her needs, is creative and stimulates her staff by coming up with fresh ideas and solutions for her clients.
Journey to the Present
For the past 24 years, Adrianne Pozzi has worked in the mortgage market. She promoted debt consolidation while working in sales for a credit card business. She has always been passionate about sales and enjoyed interacting with people to try to improve their financial situations. She finally started working for a mortgage broker for a while and quickly developed a passion for lending. A recruiter for U.S. Bank then called Adrianne, and the owner decided to take a chance on her and offer her a wonderful job working with a wonderful builder. It’s been a great experience for her to work with them for the past 12 years.
She is currently a Senior Mortgage Advisor for U.S. Bank. She truly cares about assisting customers in realizing their aspirations of becoming homeowners and creating personal wealth for themselves through home equity. Like everyone else in the field, she first struggled to establish a foothold, but perseverance over time and a passion for the sector have moulded her and the relationships she has now.
U.S. Bank
U.S. Bank provides access to loan facilities and investor groups critical to the success of house builders and realtors. U.S. Bank has been a leading lender in the real estate and house-building sectors since its founding in 1985.
The company model, work culture, and philosophy are created to fulfil the expectations of the customers in terms of service delivery and accomplishment of objectives. The success of U.S. Bank depends on its ability to offer service, fulfilment, products, and competitive rates to builders, realtors, and their clients. Builders and realtors have historically increased closings by up to 30% thanks to U.S. Bank’s efforts and skills that other lenders lack. Because it provides all credit products, the company remains competitive in the market. The level of expertise of the team that works for customers is what distinguishes it.
A Workaholic by Nature
Adrianne prefers to think of herself as someone who is passionate and driven, and who enjoys assisting buyers and sales agents with the home-buying process; most others would describe Adrianne as a workaholic. Her daily responsibility as a high-producing senior mortgage advisor is to maintain the team’s and the buyers’ satisfaction. Monitoring the loans as they move through the pipeline, speaking with her builders on the pipeline call, and continuing to create friendships with her sales representatives. She has also been a part of many organizations over the years, such as Soroptimist International, which is a women’s helping women organization.
Adrianne adds, “The happiest part of my daily routine is when I get to call buyers and tell them they are loan approved or that their loan is closed and how happy I am for them and their families.”
Work-Life Balance
Beyond the workplace, Adrianne is the proud mother of a great son, Alex Hamilton, who is 26 years old, and the cutest dog, Lulu. She enjoys hiking, paddle boarding, and traveling, and she spends most of her free time doing these things. She is all about exploring new places and making the most of her free time. Struggling to strike a balance between work and family life has always been the most difficult element of her job. Being forced to pick between meetings with buyers or sales agents and being present for family. Making compromises on both sides is sometimes a requirement of having a career. Adrianne’s desire to always create more for herself and her family has always come from her childhood in a limited environment.
Technology in the Lending Industry: Yes, or No?
Any loan officer must keep up with new programs, technology, marketing strategies, and other developments since the market and how consumers respond to them are constantly evolving. Adrianne participates in webinars, business training sessions, conferences focused on developing momentum, and other learning opportunities. She strongly supports using the most up-to-date technologies, but on the other hand, she is a traditional loan officer who still enjoys sending out birthday cards. In Adrianne’s opinion, a loan officer’s success depends on the purchasers still receiving the personal touch from their loan officer despite the importance of technology and modern platforms in the lending industry. She claims that economics plays a significant role in the purchasing process and can be unpleasant for a new homeowner. It’s critical that they have their hands held. She believes it would be great if banks could figure out a wonderful way to combine the two.
COVID Outbreak
The epidemic probably hastened the industry’s use of digital capabilities. Many consumers took advantage of digital tools and had virtual experiences they would not have had otherwise. Lenders grow accustomed to employing remote workers and start utilizing team-based solutions that improve communication with clients and coworkers. Because of this, decisions should be made with the future in mind. Lenders should move right away to address issues that have already come to light and to prepare for those that are sure to arise in mortgage origination and loan servicing. The biggest obstacle Adrianne faced over her 24-year career was COVID-19. She is accustomed to face-to-face encounters, meetings, and showing her sales representatives to the customers.
“Change is paramount in the success of our industry.” – Adrianne Pozzi says.
Adrianne had to conduct business and deal with the public differently as a result of the pandemic. She had to mostly use phone, email, and/or video zoom calls to explain the process and coach buyers through it. She enjoys interacting with her sales representatives, meeting with them face-to-face to discuss the business and engage in enjoyable social activities. She believes that the best friendships may be formed when people can engage both inside and outside of their job. It greatly increases the satisfaction of working with everyone.
The key to her Success
“Persistence and consistency have been the keys to my success.” -Adrianne preaches
Persistence
According to Adrianne, a successful leader is someone who motivates others. Every day when she reports to work, she hopes to inspire at least one person. One friend, one family, and one purchaser. More than just a manager, they should be a leader. Any boss can persuade others to act or perform. There are two distinct differences between someone needing to perform and someone desiring to perform. When they are motivated, they work more and go farther. Adrianne has put in a lot of effort to establish herself in the loan sector. For a very long time, it was a field that was dominated by men. It wasn’t easy for her to gain the respect of her managers and her peers.
Consistence
Every day, Adrianne attempts to enter the workplace with a new perspective. She keeps evolving as a lender by frequently shifting her perspective and business approach. Adrianne believes the rest will fall into place if you treat your customers, partners in referral business, and workers fairly. She would advise new managers or mortgage advisors to be consistent and prioritize the needs of the buyers. She exhorts people to speak up if they have fresh, original ideas that will help them or others do business.
Quote: “Change is paramount in the success of our industry.”
Written by Steve Sanchez.
