Today, SEO is important because it aids companies in expanding their visibility and audience on search engines like Google. A company can raise its position in the search engine results pages (SERPs) for pertinent keywords by optimizing the content, structure, and other elements of its website. This will increase organic traffic, leads, and potential customers.
Having a solid SEO strategy is crucial for businesses to stay competitive and succeed online in a world where more and more people rely on search engines to find information, goods, and services. Additionally, SEO can often offer a higher ROI than paid advertising, and the advantages of having a strong search engine ranking can have a lasting, positive effect on a company’s online presence.
The SEO Works is a highly regarded provider of search marketing, websites, and paid social media for well-known brands and thriving SMEs. For more than ten years, the company’s main focus has been getting businesses more customers online.
The SEO Works is committed to providing a high return on investment and is focused on delivering tangible results for businesses. The company takes a data-driven approach and leverages its experience in digital measurement to show the impact of its work. With over 15 years in the industry, The SEO Works has established a reputation for delivering real results to its clients and maintaining high standards in its output. The company’s longevity is a testament to its ability to consistently deliver results and meet the needs of its clients.
The Leader
Ben Foster, CEO of The SEO Works, found his way into the digital industry through a combination of interest and opportunity. As a young computer enthusiast, he gravitated towards the hands-on aspect of media creation during his university studies. This led to a web design role, thanks to a successful final year project. Over time, he honed his skills in creating user journeys, optimizing e-commerce flows, and measuring the impact of his designs, always keeping a strong focus on driving commercial outcomes through clear calls to action. He shares, “This experience then broadened out into marketing and thinking about how to get people to your site in the first place.”
After his web design job, Ben moved on to work at a marketing agency, where he sharpened his skills in account management, project management, strategy, and leadership. Working at an agency exposed him to diverse business problems and a wide range of clients. He later took on the challenge of running a digital health business and was successful in growing the online platform from 2 million to over 30 million monthly unique visitors. His team also introduced the UK’s first appointment booking app. When the chance arose to lead The SEO Works, Ben saw it as a perfect opportunity to utilize his extensive knowledge and experience to help clients maximize their digital potential. He has now been with the company for over seven years, and the experience has been phenomenal.
Team of Experts
Working with The SEO Works provides access to a diverse team of SEO specialists, each with expertise in specific areas of SEO. This approach results in campaigns managed by multiple team members, with a dedicated point of contact for clients. With more than 80 digital marketing experts in the company’s broader team, clients can benefit from a wealth of experience and support.
With over 50 SEO practitioners in the company, the experience and support is phenomenal. Ben asserts, “If there is a current issue that is challenging a client, you can be sure that one of our team members has experienced it in some form or another in the past—this “hive mind” really helps. SEO consultancy and support come as part of the service—we really get to know your business, your USP, and the unique challenges and needs of your customers.”
View on Market and Client Approach
The SEO industry is not regulated, leading to a diverse range of options for those seeking SEO services. These options include freelancers, small businesses, full-service agencies offering SEO as one aspect of their services, and specialized SEO agencies. As a result, the cost of SEO services can vary greatly. It’s important to be cautious of providers offering quick, low-cost SEO services with limited transparency, as this can often result in more harm than benefit.
While cost is an important factor, it’s also crucial to evaluate an SEO agency’s track record and client base. A tailored proposal and positive client references, as well as awards and accolades, can be signs of a quality agency. Be wary of providers who are secretive about their methods, practices, or personnel.
It’s important to note that SEO is not a cheap marketing strategy, but it can be a highly valuable investment in terms of increased website traffic and potential customers. In terms of return on investment, SEO can be one of the most cost-effective forms of marketing when done correctly. This requires time, patience, and investment, as the results can be exponential once your site begins ranking for relevant searches. Keep in mind that the cheapest option is unlikely to be the best. SEO success requires effort, time, and investment; if it were easy, fast, and cheap, everyone would rank number one for their desired terms.
Digital Marketing Transformation
As the possibility of a recession looms, 2023 may be a challenging year for marketers. In tough times, marketing budgets are often the first to be trimmed. However, this short-term approach could harm long-term efforts. Instead, marketers should adjust their messaging and approaches to accommodate changing behaviors and sentiments. Hiding your brand to save money may limit recovery. If cuts are necessary, prioritize channels that have no measurable return on investment.
In 2023, browsers will block more ads, and third-party cookies will become less relevant. Cookieless advertising will likely have fewer targeting options unless marketers have first-party data to enhance their efforts. Marketers should focus on collecting and organizing their first-party data to prepare for this changing landscape.
Artificial intelligence has made significant progress with the release of GPT-3 and ChatGPT. Some businesses are already openly using AI to generate content, which is then thoroughly checked for accuracy and revised by editors. Google has made a direct statement about the technology, reiterating their stance that content quality and user experience are the key factors in determining rankings. They have also announced that they will be bringing AI technology to their search engine experience. It will be fascinating to observe how AI continues to shape and influence work methods in 2023.
World Leader for Marketing Services
The goal of The SEO Works is to become a leading global provider of marketing services in the digital age, while maintaining steady growth. The company aims to earn its customers’ trust and loyalty through exceptional service, accreditations, and successful results, leading to satisfied customers who are willing to recommend the company to others. Ben states, “We’ll continue to invest in our team so that they are the most talented digital practitioners across the UK.”
The SEO Works is experiencing significant year-over-year growth and is making progress towards its goals. This success is largely due to the talented team and the supportive culture that the company has cultivated. A structured strategic planning process that involves the entire leadership team, with a focus on adaptability, has enabled the company to continuously improve and build upon its strengths while addressing its weaknesses. “We are always interested in speaking with other businesses who feel they are not getting enough from digital, and want to invest in a quality outcome,” says Ben.
Reach out to The SEO Works via https://www.seoworks.co.uk/contact-us/
Written by Steve Sanchez.
