Marie Alexander specializes in B2C, B2B, ATL, and BTL advertising and marketing. She is also an international entertainment broker who works with renowned international stars in the US, Singapore, and other countries.
Working for Fortune 500 companies and renowned brands, Marie Alexander has directed 13,000 shoots and creatives, 150 events, 100+ advertising & PR campaigns, and some 100 lifestyle shows for high- profile clients in New York, Singapore, London, Milan, Paris, Japan, Brazil, Switzerland, and Monte Carlo.
Below are highlights of the interview between World’s Leaders and Marie:
In both the workplace and outside it, how would you describe yourself?
It is my nature to be loyal, kind, committed, and empathic, at work and personally. I am trusted, loved, and respected by clients for my vision for their companies’ growth.
Due to my meticulous nature and the fact that I am a perfectionist, I exude excellence when it comes to handling their brand’s communication, global public relations, and creatives.
Additionally, I get along with all kinds of people. After working with more than 10,000 people, understanding human behavior has become second nature to me. Essentially, I serve as their behavior analysis expert. Occasionally, people even refer to me as an astrologer or industrial psychologist. After speaking with someone for 15 minutes, I can usually tell their birthday.
Traveling and learning about different cultures and nationalities are my favorite things to do. Both for leisure and for work, I have traveled to many countries. Our world-class services are a result of my experiences and work ethics.
You believe in astrology. How has this contributed to your success?
Because I was born under the final sign of the zodiac, Pisces, I possess traits from all 12 signs of the zodiac that have helped make me an expert at establishing business relationships and dealing with people. Using empathy, kindness, logic, precision, and meticulousness, I’ve guided numerous brands to success.
Could you please explain the connection between Pisces and ENFJ-A types?
Yes, I am a proud Piscean. Fewer than 5% of people in the world come under the Pisces horoscope. According to Myers-Briggs, I am an ENFJ-A, one of the 16 personality types. Only about 2-3% of the population is ENFJ-A, making it one of the rarest types. My warmth, engaging personality, charisma, and talkativeness are typical of ENFJs. The A stands for Assertive Protagonist. ENFJ-A, states Google, is the most powerful personality type. Since they are the strongest people persons, they naturally excel at social media leadership, too.
What was your background before starting Alexander PR Group?
Temasek Polytechnic is a TOP art school, where I scored distinctions most of the time in my art and visual studies. For 25 years, my dad was an art director at The Straits Times, which is part of Singapore Press Holdings. I inherited his knowledge and love for art and design.
Plus, I have been a triathlete champion in sports since the age of 6, as well as a prefect, class leader and monitor, Singapore’s East Zone swimming champion, and running champion. My teachers and friends adored me; I was always the most popular kid in school.
Workwise, after many interviews, I received offers from four top companies who wanted me as an art director. The first job I had was at Runway Productions. Designing creatives for Singapore Fashion Week was particularly enjoyable for me.
By the time I had put together a sizeable design portfolio, I was in the running for a position at SPH Magazines. As its top decor magazine’s designer and in-house stylist, I became a key member of the team. In the following two years, I hosted events for luxury women’s magazines, launched global movies, and worked as a stylist for Simply Her and FHM (For Him).
How did Alexander PR Group get started?
I realized I could do more than just work for other creatives. My friends recommended I go into PR and marketing because I knew many of the editors running the different B2B and B2C sectors in the press, and I had a nose for innovative ideas.
What is the significance of innovative ideas in the company?
It is very important because it makes the brand authentic. Alpha leaders like myself come up with the most interesting and catching ideas. Others follow. Is either you lead or you copy.
What are the most important aspects of a company’s culture? What principles do you believe in and how do you build this culture?
A company’s culture is always exuded / portrayed by the director of the company. He/ she represents the most important aspects of the environment, causing all the partners and workers and team players to follow. The most important thing in a company is to value their staff, think of a sustainable long-term goal to make them happy and safe. Gender equality, LGBTQ rights. What global eco footprints or acts in a company they can do together to obtain our save the earth goals. Getting their teams to do charity. Treating everyone with love and respect.
Give us your opinion on; do organizations rely heavily on individual heroics or team processes?
Both. They need both to go hand in hand.
How have your values contributed to your success?
It is essential to be able to adapt to different kinds of teams that work for different kinds of industries. Having the opportunity to work with teams of people I respect and admire is a gift. As much as they learn from me, I also learn from them. I value honesty, kindness, empathy, and people with high EQ, who treat others with respect. I bring these values to the table and they are largely responsible for my success.
What are the company’s major services that are unmatched by others?
In any game, I am the most valuable player. My friends, family, best friends, and working partners have all told me numerous times that they enjoy working with me. They usually like to be around me all the time.
When I am out and about at social gatherings and in business settings, I have often been told I exude a very positive and high energy when I am out, I and have often been told I am the MVP and the best. Receiving such compliments is humbling. I am very grateful for everything I have.
What are your responsibilities as the Founder/CEO of the company? What is the happiest part of your daily routine?
Everything. I’m happy when I am healthy and when I make my breakfast with eating two soft boil eggs and bread. Reading emails with top offers & worldwide brands.
What advice would you give someone going into a leadership position for the first time?
To listen to everyone and based on your instinct and knowledge, make the best decision that suits everyone needs.
QUOTE: “I exude a very positive and high energy when I am out, I and have often been told I am the MVP and the best.”
