Ashley Ferguson, Vice President of Global Business Development and Marketing for RESET Bioscience, is establishing the company as a consumer go-to for obtaining the potential advantages of cannabinoids. She does this with a passion for what she does and a product that is supported by science. Ferguson is guiding RESET to global distribution with their best-in-class range of cannabinoid SKUs, positioning RESET products as a superior alternative to other white-labeled CBD oils that are saturating the market. “With so many people embracing the CBD craze, it’s been exciting to help inform them as to why RESET Bioscience is the best option, the spokesperson said. Our products are more efficient, more reasonably priced, and more environmentally friendly because they are powered by science and a unique drug delivery system.
RESET Bioscience
A wellness company called RESET Bioscience is on a mission to enhance lives through high-end wellness products that are derived from nature and supported by science. With a particular focus on bio hemp, RESET is dedicated to advancing the hard-to-absorb ingredient industries in order to protect end users through advanced, transparent testing and technology for functional products.
Ferguson claims that all of their products are made with “premium ingredients and feature proprietary ‘Powered by Santé’ delivery technology developed by the pharmaceutical drug delivery experts at Santé Laboratories. The wellness industry’s current problems with poor bioavailability, solubility, shelf-stability, and label transparency are resolved by this technology.
Additionally to testing to the highest industry standards using only accredited methodologies and adhering to pharmaceutical best practices, CRO Santé Laboratories is ISO/IEC 17025:2017 accredited. As hemp plants are natural bio accumulators—that is, they take in everything in the air, soil, and water around them—testing is crucial, according to Ferguson. Without consumers’ knowledge, many products on the market are loaded with pesticides and everything from heavy metals to toxins. When using RESET products, you can be sure that everything, including mycotoxins, has been tested twice.
Ferguson, who holds the title of Vice President of Global Business Development and Marketing, is in charge of pushing the boundaries of the organization’s commercialization efforts. She leads the company from branding to sales with the help of her talented team, bringing to her position at RESET her experience in retail entry, global branding, and product development.
Ferguson maintains that some of her greatest successes are the result of her constant focus on the company’s primary objective. One of them is setting a good example for her team. In order to respect my team’s time and effort, I never assign a significant deliverable without fully understanding the steps they will need to take to complete it. Second, we also take the time to recognize small victories. She is a good listener and, in her role as team leader, is open to discussion with the other team members about various aspects of the business. Ferguson never gives instructions without first engaging everyone in a dialogue where they can all offer criticism to make improvements. She always makes an effort to steer the conversation in these open forums in the direction of solutions.
