Being at the forefront of technological and commercial innovation his whole professional career, Dave Breith, CEO of Firexo, has a wealth of experience as both an entrepreneur and a successful business leader who has also headed many other successful businesses.
Dave actively searches out chances where his breadth of knowledge may be tested, enhanced, and evolved. He enjoys a hands-on approach to finance, operations, sales, and marketing, while delegating and wanting to develop people with the experience and opportunity offered to him. He has specialized in the leadership of senior management teams of all sizes.
Firexo
A revolutionary liquid created by Firexo can quickly put out all types of fire with little or no possibility of re-ignition. The goal of Firexo is to improve the global firefighting sector while saving lives.
The necessity for multiple conventional fire extinguishers in one place might result in time being wasted during the extinguishing procedure, and using the incorrect material can have disastrous results. By combating all types of fire with a single water-based solution and even cooling the material to a manageable temperature, Firexo puts an end to this worry. The revolutionary Firexo patented formula makes putting out fires in any situation, whether they are in a home, a vehicle, or building that is on fire far quicker and, most importantly, considerably safer.
The goal of Firexo’s endeavor was to develop an innovative, ALL-in-ONE fire extinguishing system that would eliminate the need for superfluous decisions when a fire emergency arises. No matter the sector—residential, commercial, governmental, council, private, professional, event, distributor, or fire-fighting organizations, this spectacular accomplishment has produced ground-breaking material to help remove uncertainty.
Support of Great Team Brings Growth
The secret to any business’ success is having terrific people, not just a great product. The development of a business depends on effective internal and external communication as well as excellent customer service, therefore, creating work flow management to support the product, people, and communications is crucial.
This has had a significant impact on the firm as a start-up in 2018, which is going through some of the most unfavorable global periods Dave has ever had to deal with so early on. The capacity to adapt and make wise judgments about the company’s immediate survival as well as its future has been a constant and a developing struggle that, he is happy to report, has paid off for the Firexo business. But, it has by no means been ordinary or anything like it.
Role as Group CEO
Dave’s role has been anything and everything since late 2018, and indeed since the company’s inception. He is a very “hands-on” leader and thinks that this is the best way to understand and run a business, however, by taking on all roles even though resources are more scarce than anyone would like, he helps to ensure that the company stays stable not just through a global pandemic but also by helping staff members get through the emotional roller coaster that has been the past few years.
Dave does not follow any formal or proven methods, he has always been entrepreneurial, and his business leadership has always been a natural, instinctive response. He says, “I suppose if you were to really nail it down, it is just good old fashioned common sense, but I have found through years of experience that common sense is actually not all that common.”
The most exciting part of Dave’s day is seeing new orders arrive on the platforms and how they continue to grow week after week. It makes him happy and proud of what the team has accomplished with the resources they have been given during the early stages of the business. Regarding striking a balance between job and personal life, Dave is unsure that he currently has one because, if he is awake, he is working, something he probably needs to work on he says.
The Work Approach
It is evident that culture eats any business plan for breakfast, and Dave has made an effort to foster a supportive, positive culture in every company he has ever led. Before its launch, Firexo spent many years developing what is now the ground-breaking Firexo liquid. Thousands of tests were conducted before the launch in an effort to establish a functional product, and Dave is happy to report that these efforts were quite successful.
Contrary to conventional extinguishing goods, which depend on the user using the right extinguisher for the right fire, the company actually has a unique and revolutionary product. Using the wrong extinguisher can have disastrous results. Firexo can be used on any type of fire, thus removing confusion and knowing that a user will not make a fire worse, or further endanger themselves in tackling the fire.
A Leader’s View
As a leader, one should remain positive no matter what is thrown at him or her, stay calm in a situation where others might worry. Dave says, “Give yourself space and time to stop and think.” Quite often, if faced with a challenge, he will not do anything immediately and will sleep on it. The world always looks very different the next day. He also adds, “When given good news, always ensure you thank people, congratulate them, and recognize efforts. You will be surprised how much of an effect this has, and it does not always have to be about financial reward.”
Dave intended Firexo to be a huge global business, and he still maintains that this is what the company will be. He says, “We have had a rather stop-and-start few years but have emerged in 2022 very strong and are now operating in multiple countries and across multiple offices and warehouse locations.”
