A distinguished figure in the world of executive coaching, Jill Maidment is renowned for her transformative impact on individuals, teams, and organizations. As the Founder and CEO of Natural Talent Bristol and South Wales, Jill has spent over 21 years driving measurable success through tailored coaching and training solutions that inspire lasting change. Her expertise spans a wide spectrum, including Executive Business Coaching, Career Transition and Outplacement Coaching, and Resilience Coaching, earning her recognition as a trusted authority and award-winner in her field.
Guided by her mission to help people unlock their full potential and thrive both professionally and personally, Jill delivers bespoke strategies that foster profound behavioral and organizational change. Her holistic, results-driven approach has consistently delivered outstanding returns, with some clients reporting a 7,000% ROI. At the heart of her practice lies an At the heart of her practice lies an unwavering commitment to integrity, confidentiality, trust, inclusivity, and excellence—core values that define every client interaction.
Jill’s credentials extend beyond coaching. As a qualified assessor, author, and sought-after speaker, she leverages cutting-edge tools like talent assessments to identify opportunities for growth and improvement. Her work in resilience coaching has been instrumental in reducing absenteeism and boosting engagement, productivity, and organizational morale. Jill’s expertise has also been pivotal in crisis management, having supported counselors and managers in the aftermath of high-stakes events such as an air crash, rail accident, and terrorist attack. Her personal passion for Rugby Union and Football has enabled her to connect authentically with professional sports teams and athletes, offering confidential career and transition coaching to high-profile individuals navigating retirement or injury. This shared love of sports serves as a foundation for building rapport and fostering trust with her diverse client base.
Jill’s mantra, shared by her team and clients alike, is to strive for excellence in every endeavor, balancing professional achievement with a fulfilling life outside of work. Her unique blend of practical tools, global best practices, and unwavering dedication to client success ensures that she continues to leave an indelible mark on the coaching landscape.
From Air France to the BBC and Beyond
Jill’s career journey is a testament to the power of adaptability, cultural understanding, and a steadfast commitment to personal and professional growth. Drawing on her early upbringing to approach every interaction with positivity, equality, and a willingness to help, Jill has built a reputation as a transformative force in the corporate world. Her career began in the airline industry, where she honed her expertise in Sales, Marketing, and Client Management during ten successful years with Air France and KLM. This experience provided her with invaluable insights into cultural nuances and the drivers of commercial success within global organizations. Jill also worked for the BBC, where she successfully launched new commercial services and navigated the complexities of the public sector. Jill’s ability to win over resistant teams through patience and active listening became a hallmark of her leadership style, setting the stage for her future endeavors.
A pivotal role as Marketing Director further expanded Jill’s portfolio. She managed large budgets and teams, spearheaded the launch of the UK’s first ecommerce website, and orchestrated high-profile retail conferences. Knowing her ultimate path lay in personal and organizational development, she joined SHL, a world leader in Talent Assessment and Development. There, Jill received exceptional training in psychometrics, 360-degree feedback, occupational testing, and executive coaching, skills that have since defined her work.
In 2003, Jill founded Natural Talent, leveraging her wealth of experience to guide executives and their teams through complex challenges. Over 21 years, the firm has not only weathered economic downturns but thrived, partnering with Fortune 500 and FTSE 500 leaders to drive meaningful and sustainable change. Jill’s comprehensive background enables her to provide unparalleled support in areas such as strategy alignment, stakeholder engagement, leadership development, and talent management. Her proven methodologies and deep understanding of leadership behaviors have cemented her reputation as a trusted advisor to high-profile organizations across diverse industries.
Today, Jill continues to bring her global perspective, business acumen, and people-first approach to every engagement, empowering leaders to achieve their full potential and fostering lasting organizational success.
A Thought Leader in Action
Jill is a passionate advocate for continuous professional development, dedicating herself to staying at the forefront of leadership and organizational strategies. Every day, she spends approximately 30 minutes researching emerging trends, tools, and techniques, ensuring she delivers cutting-edge insights to her clients. An avid reader and lifelong learner, Jill exchanges book recommendations with her executive clients, delving deeply into the works of renowned leadership and management experts—many of whom she has had the privilege of training with personally.
As a published author and thought leader, Jill has an extensive portfolio of 34 titles to her name, including eBooks and expert audio books for Bookboon.com, part of the Access Group. Her works cover critical leadership topics such as resilience, hybrid leadership, and soft skills, reflecting her commitment to addressing the evolving challenges faced by leaders worldwide. She is actively engaged in delivering virtual classrooms to global audiences, tackling subjects like strategy alignment, hybrid leadership, and navigating trends such as the Great Resignation. With four more titles currently in development, Jill continues to expand her contributions to the field.
In addition to coaching leaders around the globe daily, Jill regularly speaks at online events, conferences, and in-person seminars, often partnering with recruitment agencies and law firms to share her expertise. Her practical knowledge and research-driven approach make her a sought-after speaker and mentor in HR and leadership circles.
Jill believes today’s leaders can sometimes lack critical qualities such as integrity, courage, creativity, confidence, and compassion —traits she works tirelessly to cultivate in her clients. She also identifies gaps in essential competencies like strategic planning, time management, and decision-making, which she views as crucial for fostering foresight and reducing employee stress. Jill emphasizes the importance of leadership judgment, particularly the ability to make tough calls, inspire teams through change, and lead with resilience in uncertain times. Her holistic approach to leadership development includes identifying and nurturing top talent, empowering high potentials, and crafting robust succession plans. Jill’s work not only enhances leadership capacity but also drives employee engagement, retention, and overall organizational success, making her an invaluable partner for leaders striving to thrive in today’s dynamic business environment.
Tailoring Success
As the CEO of Natural Talent and an active Executive and Career Coach and Mentor, Jill leads a dynamic and demanding professional life. She seamlessly balances the responsibilities of running her business with the personal fulfillment of working directly with clients. Jill oversees all aspects of Client Management, from sourcing projects to briefing her team of Associate Consultants, ensuring every engagement is tailored to the client’s unique needs. By outsourcing essential support services such as finance and IT to trusted partners, she focuses on maintaining the highest standards of service and delivery.
Despite her leadership responsibilities, Jill’s passion lies in the transformative impact of her work. She continues to coach and mentor clients directly, finding immense satisfaction in helping them overcome challenges, achieve growth, and unlock their full potential. Some of the most rewarding moments of her career come from witnessing the profound changes her clients experience—both as individuals through Executive and Career Coaching and as teams through Leadership and Management Training Programs. Jill also takes pride in seeing organizational cultures evolve positively as a result of her expertly designed Transformation Programs.
Jill’s commitment to creating meaningful change and her ability to inspire growth make her an exceptional leader, coach, and mentor in today’s fast-paced business world.
Fostering Self-Awareness, Mindful Living, and Kindness
Jill is deeply passionate about creating a positive impact on society, industries, and people’s lives. Reflecting on the challenges of a world increasingly shaped by volatility, uncertainty, complexity, and ambiguity (VUCA), she believes there are three critical areas for improvement:
- Promoting Self-Awareness and Personal Growth: Jill emphasizes the transformative power of self-awareness. If individuals took the time to reflect, invest in their personal development, and strive to understand others—especially those from different cultures—the world would be far more harmonious.
- Combating the Culture of ‘Busyness’: In a world driven by constant multi-tasking, endless scrolling, and the relentless pursuit of productivity, Jill sees a need for people to slow down. This frantic pace, she believes, fuels intolerance, frustration, and workplace stress, contributing to declining happiness levels. Jill advocates for mindful living and purposeful engagement, urging individuals to prioritize what truly matters and approach life with patience and intentionality.
- Encouraging Kindness and Understanding: Kindness, Jill asserts, is a powerful yet often overlooked antidote to the divisions and conflicts that plague modern society.
- Strategic Planning: Taking time to stop and horizon scan is key to individual and business success
Jill’s vision is clear: a world where self-awareness, intentionality, kindness, and future planning take center stage, leading to more tolerant societies, healthier workplaces, and happier lives. Through her work, she strives to inspire these changes, one leader and one team at a time.
Innovating for Impact
Starting Natural Talent 21 years ago was a bold move for Jill, who left a prestigious role at a world-renowned global consultancy to pursue her entrepreneurial vision. While the decision was undoubtedly a risk, it proved to be one of the most rewarding of her career. Reflecting on the journey, Jill says, “I have never looked back.” Her unwavering commitment to personal and organizational growth has been the driving force behind Natural Talent’s enduring success, even through challenging economic climates.
Looking ahead, Jill remains as passionate as ever about her mission. She aims to continue helping clients overcome challenges and achieve transformative growth while expanding her contributions as an author, with plans to write more books that address critical leadership and business topics. Additionally, Jill is dedicated to mentoring and training the next generation of Coaches and Mentors, ensuring her expertise and insights benefit future leaders in the field.
Jill also recognizes the importance of staying agile in today’s fast-changing world. She is committed to ensuring that Natural Talent continues to evolve, adapting to new challenges and opportunities in the global landscape. Her vision for the future is one of sustained growth, innovation, and meaningful impact—both for her clients and the wider business community.
Taking Control of Your Future
Jill’s advice for those starting their careers is clear and impactful:
- Be Confident and Take Charge: Confidence and a proactive mindset are essential for shaping your career and seizing opportunities.
- Embrace Learning: Always take advantage of training and coaching—they’re vital for growth and success.
- Develop a Hobby with Potential: Cultivate a passion that could become a side hustle, providing security in uncertain times.
Jill emphasizes adaptability, lifelong learning, and taking control of your future with purpose and resilience.
You can contact Jill via the website: www.natural-talent.com or email: info@natural-talent.com
