Chief Gene Saunders is a name synonymous with dedication, leadership, and innovation, having spent over three decades serving in the military, law enforcement, and public safety. Best known for founding the renowned non-profit organization Project Lifesaver International, Chief Saunders’ impressive career was marked by an unwavering commitment to protecting the most vulnerable members of society.
After gaining his first taste of police work in the military reserves when his unit was redesignated as a military police unit, Chief Saunders embarked on a distinguished law enforcement career. In 1968, he joined the Chesapeake Police Department, where he would rise through the ranks, holding every command position and leading key units like SWAT and Search and Rescue. By the time he retired in 2001 as Captain, Chief Saunders had cemented his legacy, particularly during his 23 years commanding the SWAT team and serving as Chief of Search and Rescue for the Chesapeake Virginia Sheriff’s Office.
However, Chief Saunders’ impact on public safety didn’t end with his retirement. In 1999, two years before stepping down from active duty, he founded Project Lifesaver International, a groundbreaking non-profit focused on safeguarding individuals at risk of wandering due to cognitive conditions such as Alzheimer’s and Autism. The program equips law enforcement, fire and rescue, and caregivers with advanced technologies and methodologies to protect, locate, and rescue at-risk individuals. Now operational in all 50 U.S. states, the District of Columbia, and six Canadian provinces, Project Lifesaver has achieved an astounding 100% success rate, completing thousands of rescues since its inception.
Chief Saunders’ contributions to public safety and community welfare have been recognized internationally. He was named Man of the Year for 2023 by the International Association of Top Professionals and has been the recipient of numerous accolades, including three Commendation Medals, three Line of Duty Injury Medals, and three Silver Stars for Valor from the American Police Hall of Fame. His leadership of Project Lifesaver also earned him the prestigious Service Before Self Citizens Honor Award from the Congressional Medal of Honor Foundation and the Non-Profit of the Year Award in 2019.
A Certified Instructor in multiple law enforcement disciplines, a licensed drone pilot, and a skydiver, Chief Saunders’ breadth of expertise extends far beyond the field. He has shared his knowledge and insights on wandering through numerous articles and media appearances, both nationally and internationally.
Today, Chief Saunders remains actively involved in multiple prestigious organizations, with an ambitious goal to make Project Lifesaver free for everyone within the next five years. He credits his success to the mentorship of Sheriff John Newhart and his own perseverance, patience, and adaptability in the face of challenges. With an illustrious career defined by innovation, service, and a commitment to the well-being of others, Chief Saunders continues to lead by example, ensuring his legacy as a protector and innovator endures.
Merging Growth and Innovation in His Organization
As the Founder and CEO, Chief Saunders is the driving force behind the operation and vision of his company. Under his leadership, the organization has expanded from a single office to two offices and a dedicated production facility where their specialized equipment is manufactured. Chief Saunders credits much of the company’s success to the clarity of its mission: ensuring the safe return of non-cognitive individuals to their homes. “It’s not difficult to inspire others when they see the importance of what we do,” he notes.
Committed to staying at the forefront of his field, Chief Saunders continuously researches advancements in the industry, unafraid to take calculated risks. He believes that growth demands proactive, dynamic leadership. “Organizations don’t grow with stagnant leadership,” he asserts. Chief Saunders is critical of modern leaders who, in his view, are too self-indulgent, neglect their teams, and shy away from bold decisions. His leadership philosophy, centered on innovation, courage, and people-first principles, has been instrumental in driving the company’s expansion and success.
Forward-Thinking in Leadership
Chief Saunders highlights three key areas he believes are crucial for improvement in society, organizations, and people’s lives. First, he advocates for greater understanding between people, emphasizing the need for empathy and connection in both personal and professional relationships. “More understanding fosters better communication and stronger communities,” he says.
Second, Chief Saunders calls for less self-indulgence, particularly among leaders. He believes that too many individuals focus inward, losing sight of their responsibility to others. By fostering a culture of service and humility, he argues, organizations and societies can thrive.
Lastly, he underscores the importance of cultivating a forward-thinking mindset, urging individuals and businesses alike to adopt a clear vision for the future. “We need more vision for what’s ahead, not just reacting to the present,” Chief Saunders remarks. His focus on these principles reflects his broader leadership philosophy of fostering growth, innovation, and greater societal well-being.
Defending Integrity and Overcoming Challenges in Nonprofit Leadership
Chief Saunders reflects on the greatest risk he has faced as a leader—defending his nonprofit organization against for-profit companies that sought to take control. These companies used legal proceedings, covert tactics, and misinformation campaigns to undermine the organization’s mission and reputation. Despite the challenges, Chief Saunders stood firm, protecting the integrity of the organization he built. His unwavering commitment to the nonprofit’s purpose and values allowed it to emerge stronger from the battle.
Finding Joy in Successful Rescues and Team Impact
For Chief Saunders, the most rewarding part of his day comes when he receives after-action reports detailing successful rescues conducted by partner agencies. “Knowing that our mission to return lost non-cognitive individuals home safely is being fulfilled is the greatest source of happiness,” he shares. These reports not only affirm the organization’s purpose but also inspire him and his team to continue their vital work.
Perseverance, Passion, and the Power of ‘Never Quit'”
Chief Saunders embodies a leadership style defined by perseverance, focus, and an unwavering commitment to his vision. Describing himself as “fairly easy to get along with,” he emphasizes the importance of passion in driving success. Once he sets his sights on a goal, he is relentless, often pushing through challenges and obstacles with a determined mindset. His personal mantra, “Never Quit,” serves as both a guiding principle and a source of motivation for those around him.
For those just beginning their careers, Chief Saunders offers sage advice: “Find something you truly enjoy and are passionate about. Pour everything you have into it and never quit, no matter how difficult the journey becomes.” He believes that with dedication and resilience, anyone can overcome hurdles and succeed. Chief Saunders’ leadership style, grounded in determination and passion, is a blueprint for success in any industry.
