Cover Alice is considered one of the most prominent international personal trainers and women empowerment activists in Italy and internationally. In addition, she has walked down the catwalk at the most important fashion shows and posed all over the world for brands and photographers in prestigious locations such as Paris, Dubai, Rome, the Maldives, and Qatar, just to give some examples. Her face is known for having presented important events broadcasted nationwide in Italy,
having appeared in some of the most famous fashion weeks in the world and in numerous advertising campaigns and music videos, including that of The Kolors and Shade in 2018.
From an early age, Alice started to pose for fashion brands for kids, and at the age of 15, she had her model debut in her first fashion show for Vogue. Her CV also includes the role of poster girl for Juventus and Moto GP, until 2014 when she had access to the Miss Italy final. In 2016, she won second place at Miss International Model, in 2017, again second at Miss Europe, and in the same year, Alice won the title of Miss Earth Italy Air in 2017.
In 2019, Alice reached 2nd place at Miss Multiverse World Finals in Punta Cana: the first beauty, intelligence, fitness, and entrepreneurship competition in the world for 21st century women.
Very followed on the web, in 2016 she began a career as a blogger and influencer, boasting today over 300,000 followers.
Parallel to the world of entertainment and world class modeling, Alice has achieved important successes in studies:
- Double Italian-French graduation, degree in holistic health sciences (top of her class) and a second degree in economics and business management, Certification of Personal Trainer, Nutrition Science degree (Stanford University), life coach international certification, and apprenticeships at prestigious United Nations offices (FAO, WGEO) and Dubai government offices.
- Alice was a project assistant and then a sustainability journalist for the government office Dubai Carbon Center of Excellence. She also had the charge of junior project manager for WGEO at the United Nations Office.
In 2018, she launched her fitness program, counting over 30.000 members in Italy and worldwide just in the first year alone. Alice on her content not only shares high quality certified information about fitness and health, but she is also fighting hard to empower as many women as possible to reach their own potential. This mission takes its roots in Alice’s childhood, when she was diagnosed with a serious and dangerous spinal disease. This ambitious project called “Bright & Fit; Fit Fitness Program” strives to bring to Italy an innovative concept of digital wellness and women empowerment with the first 100% Italian fitness program application available on the major stores Apple and Android.
Alice today is a demanded motivational speaker in women empowerment events, a successful entrepreneur and fitness coach well known for innovating the fitness field, and an international athlete taking part in fitness events and Ironman races. Alice has also launched her first book, “The Heart and the Diamond,” last month, becoming an Amazon Italy bestseller in less than 24 hours.
About Bright & Fit Fitness
Bright &Fit Fitness Program has its roots in the history and life experience of its creator and founder, Alice Veglio.
Bright & Fit is the first online Holistic Fitness program with medical certification in Italy. Today Bright & Fit has its modern and technological native app available in the Apple and Google Store that allows women from all over the world to have everything they need to stay fit and happy within one click. Bright & Fit is not just a fitness program, it is a personal transformation tool that aims to help women redesign the perception of their limits and help them through home fitness, mindset exercises, and nutritional advice to regain self-esteem and a better quality of life. In December 2023, Alice launched also a life coaching academy, “Brighter Me Academy,” to help women achieve, with the best life coaching tools, the best version of themselves in any area of their lives by overcoming limiting beliefs and fears. Brighter Me Academy is the first life coaching online program for women empowerment in Italy.
Bright &Fit since September 2022 is also a coaching academy and learning company in which healthcare professionals and personal trainers can receive a full learning experience and improve their knowledge with Alice’s holistic approach, and from December 2023 Alice will launch her innovative life coach academy for women’s empowerment. Alice is also leading a group of health professionals that provides a high quality and customized Bright & Fit Program experience to all members. Bright & Fit is a company created by a woman for women with the deep desire to allow even those who have little time available, those who cannot train in the gym, those who do not have fitness equipment available, to be able to train with the best results in 15-30 minutes a day without the need for equipment and just by using their smart phone.
Today Bright & Fit has more than 25 members in its team entirely dedicated to the project, and the incredible results achieved by the users of the program have led numerous magazines and television channels to talk about Alice, including: Forbes Italia, Forbes India, RAI 3, La Print, Thrive Global, Yahoo Finance, California Herald, and London Daily Post.
Alice in November 2021 was called on the stage of WomenXImpact, one of the most important events of entrepreneurship and female empowerment at international level, as a successful case study for the world of female empowerment, and in December 2022 she won the healthcare leadership award in Dubai during the international event Health 2.0. In March 2023 Alice will be on the stage of Health 2.0 in Las Vegas as a speaker and representative of excellence in her field.
