Thuy Nguyen is the CMO and also a Partner at Forbes France. She participated in the launch of Forbes in France and was mainly in charge of the marketing and ad operations. As a recent company with a small team, she has also had to handle different roles that bring variety to her job.
Thuy has both experienced corporate professional experience and entrepreneurship. During her scholarship, she did various jobs to finance her and she can tell you it taught her a lot and still does today. At Forbes France, she is in charge of managing client campaigns, communication and community management with the team and Initiate win-win partnerships. She also looks for recruiting agency partners to develop the sales revenues, setting up and managing physical or digital events, and working on tech and digital projects.
She is also coordinating ad-operations projects with the sales, translation, and editorial teams. She says. “There is not a day that is alike and this is what I love. I am led by passion, integrity and freedom. And it is very important for me to evaluate the impact of my work. I would love to share with all French the entrepreneurship spirit through Forbes.
“She really encourages people to experience other jobs outside their comfort zone. She asserts, “My various experiences in the past have developed my capability to anticipate risks, solve problems and make decisions. I am also aware that good revenue and a great team are key factors for a company’s success.”
What do we offer?
The worldwide reputation of Forbes is one of the main assets of the media. Only a few media have worldwide recognition. Forbes France is part of the Forbes network. Forbes France was launched in 2016 on the web first and as a print magazine in 2017. It has a web site, forbes.fr, and a quarterly magazine that presents exclusive business interviews.
As per Thuy, the mindset of Forbes is unique; ‘Talk positive, think positive, and act positive’. This is the spirit, the company wants to spread in France. It celebrates success through portraits of leaders telling their entrepreneurial stories.
She states, “It ranks success through our famous Forbes rankings (billionaires, 30under30, women …). It celebrates people doing business! People at Forbes are here to lead by example and make you want to succeed. ”
The Organizational Challenges
According to Thuy, organization is pretty crucial to the execution of any project. One can have a great idea, but without perfect execution led by a great organization, the project will go nowhere.
She also sees human empathy as a major factor that allows understanding and sharing the feelings of others. She says, “It brings consideration and recognition towards my partners and team.”
Things that Inspire
Thuy’s family is very important to her. She sees her husband as an essential support and her children as a priority. She says, “Parents (even separated) as a guideline, while sisters, brothers and cousins open my mind.” She loves reading biography books. As an example, the bio of Elon Musk is amazing. She opines, “He is changing the world. A profile like him may occur each century. He is the best example of an accomplished entrepreneur led by his dreams. ”
Growing and Learning during the Pandemic
During the pandemic, like many companies, Forbes France also had to adapt to the work organization. Thuy herself limited her trips to once or twice per week for urgent matters and did most of her work at home office. Thanks to web conference tools, the team had the possibility to manage from a distance and keep contact with the partners and the team. She says, “This period was beneficial for us; as it taught us to keep trust with the employees, and efficiency in avoiding time wasted on transportation. All positions have been preserved. “
The next goals of Forbes France are to enhance and increase its magazine subscriptions. Before willing to change the world, people have to look at inspiring models they could find in Forbes magazine.
“This is the best investment that all French should make,” says Thuy. The subscription is 30 euros for 4 magazines per year. In the near future, the company is actually developing Club Forbes, a place where decision makers can be members.
Encouraging Budding Entrepreneurs
According to Thuy, in France, business successes are not recognized in comparison to other countries in the world. However, it has to keep in mind that ‘entrepreneur is a French word’. French people are inventive, curious and have great productivity. But despite these qualities, they need to be apprehended by risks and failures, and be conscious that success is the sum of failure experiences and hard work.
Thuy refers to Elon Musk’s words, “Failure is an option here. If things are not failing, you are not innovating enough.” She believes that the role as a business media is to show the impossible is possible by displaying the portraits of famous American entrepreneurs such as Elon Musk, Mark Zuckerberg, Steve Jobs, and many others and how it occurs.
To build entrepreneurs, it is important to encourage young people about entrepreneurship. To realize their dreams, the young have to dream first. Then invest in them. Entrepreneurship is a mindset, not a skill.