Rebranding, according to some, may recast Facebook as a metaverse firm, with marquee programmes like Facebook, Instagram, and WhatsApp falling under a new corporate organisation.
The news that Facebook Inc. is planning to alter its corporate name sparked a frenzy of internet conjecture, with industry watchers rushing to make their predictions.
Simple suggestions on Twitter included “FB” and a return to “The Facebook.” The new moniker might have something to do with “Horizon,” a virtual reality platform the business has been creating, according to The Verge, which first reported the proposal on Tuesday. That would be a hint to Facebook CEO Mark Zuckerberg’s aim for the social network to be overshadowed by the metaverse — the popular notion that the next phase in internet connectedness would be people living, working, and socialising in an immersive virtual environment —than the social network.
Another possibility is “Meta,” which has been proposed by Samidh Chakrabarti, the company’s former civic integrity officer, among others. The domain meta.com has been redirected to meta.org, which is the home of a biomedical research discovery tool built by the Chan Zuckerberg Initiative, which was co-founded by the Facebook CEO. This means that Zuckerberg has a leg up on any other contestant vying for the best moniker for a metaverse company.
According to The Verge, the goal of the rebranding is to reinvent Facebook as a metaverse firm, with marquee applications and services like Facebook, Instagram, and WhatsApp likely to keep their name under a new parent structure similar to Google and its parent Alphabet Inc. Facebook did not respond to requests for comment.