Measuring the Success of Sedicii
Gary Kovacs CEO of AVG Technologies rightly shared this quote. Sedicii Innovations Limited is the start-up with the greatest potential to transform the financial sector with high-end security in the next 10 years! Rob Leslie, Founder and CEO of Sedicii Innovations Limited commenced the operations as a natural progression from his last company Kyckr. While Kyckr mainly focused on KYC for companies, Sedicii emphasizes on personal privacy. Rob himself fell prey in the hands of online hacking, thus, Sedicii came as a natural step to help safeguard personal credentials so that users don’t end up losing their identity to fraudsters.
Managing the CEO roles
* Hopping the roadblocks to Build Sedicii – Being a serial entrepreneur, Sedicii was Rob’s 6th startup. He has gone through different challenges through his journey. Some of the common ones include: persuading customers the need to avail and realize the value of service provided, looking for different investors as well as stakeholders who can sync with your dreams and hiring the best team that has the faith, patience and persistence in the work. Sedicii is building a fully secured global platform that will enable data collaboration without compromising privacy in any way. Company’s patented ZKP (Zero Knowledge Proof) and MPC (Multiparty Computation) protocol are perfect to develop a full network in collaboration with Governments, national utilities, financial institutions and telecommunication industry. He adds, “The collaborations will allow our services to verify and authenticate individuals in a fully privacy compliant manner in real-time without exposing to either party to the transaction the raw information it holds. Essentially, this will enable the verifying parties to process information about people in a confidential manner, whilst also holding up-to-date information on them thus eliminating the possibility of impersonation, fraud and theft.” This platform will make sure that all organizations that actually utilize Sedicii’s services would keep the cost negligible so that users have faith in the firm. As the world is converging towards the online world after pandemic, maintaining user data confidentiality is the key to accelerate online growth in the best secured way. He shares, “We have seen the rise of platforms such as Amazon with a huge shift to online retail, the rapid acceleration of online conferencing tools such as Zoom and Teams as our interactions become entirely digital. This shift to digital is creating mountains of data that will need tools in order to enable collaboration to take place.”
Right now, Sedicii has a strong team of 20 people with its headquarters in Waterford, Ireland. However, the company’s the Technology solution building teams are located in Belgium and the Canary Island of Tenerife and Business Innovation and Strategy is located in UK. He adds, “I worked and researched ZKP for three years while still acting as Operations Director at Kyckr before leaving to devote all my time and energies in Sedicii. The research included attending conferences and summits and the pinnacle of my research saw Sedicii being named as a World Economic Forum (WEF) Technology Pioneer and affording me the opportunity to speak at Davos.” He feels that his timing has played a crucial role in bringing the success in his business along with other factors related to legal, commercial, social etc. He shares, “Sedicii aspires to the core values of integrity, honesty, trustworthiness, accountability and customer service through all our services. We are striving to make the internet a place where an individual’s identity is safe and the human right to privacy is upheld. We plan to achieve this through our global federated network which will enhance and make safe the internet in terms of privacy for an individual.” Owing to the advanced risk assessment algorithms, Sedicii’s cryptographic technology enables individuals and organizations to share sensitive user information without any privacy invasion. Rob wants to create a difference to every individual’s private life by ensuring that they are protected and their human right to privacy is respected during online interactions.
* Rob’s Life Before Sedicii – Rob is mainly an Electronic Engineer by profession who graduated from Dublin City University (DCU) in Ireland and then, moved to Japan to work for over 20 years. He shares, “My early professional path saw me working in national and international companies and ultimately -prior to starting on my entrepreneurial journey – was part of the senior management team to set up Dell Japan where I was instrumental in growing the company from zero to 300 employees and an annual turnover of over €300m in the first four years.” He even became a partner at PTS Japan which was later sold after five years with the $33m valuation at exit. He came back to Ireland after 2000 and in 2007, co-founded Kyckr (ASX:KYK) that is even listed on the Australian Stock Exchange. He took the decision to move to Sedicii full-time in 2016.
At the time of foundation in 2013, Rob handled everything on his own. From being the researcher to investment seeker to accounting technician to travel advisor, he wore all hats. Rob shares, “In 2017, once I found investors willing to work with me, I left my previous position and commenced building the Sedicii team of software developers and hired an admin assistant. I then concentrated full-time on finding further funding and customers.” Being a responsible CEO, he realizes that the team relies on him for their livelihood as well as leadership. Whatever be the case, the business faces high or low ends, Rob always shares everything with his team. He shares, “I believe in the open-door management style and the entire team are all too aware that there is no work task I will not undertake to make Sedicii a success. I have faith in the dedicated team who share my dogged belief that a federated global privacy preserving network will enhance the lives of everyone using the internet.” The team feels responsible and motivated to turn the internet world safest for all and creating an exceptional customer experience. * Sedicii’s Bright Future Plans – In the words of Award-winning author Jonathan Frazen “Without privacy there is no point in being an individual.” With people getting more and more aware of privacy concerns, Sedicii is basking in the glory of rapid organic growth. Rob adds, “As our eco-system grows and more and more Governments and industry sectors see the benefits, cost efficiencies and regulatory compliance that our services afford an organisation not to mention confidence and trust-worthiness, they will want to join us.” Thus, in no time, Sedicii will turn out to be a pioneer in the internet privacy world and lead the world into this. Not only this, they are witnessing high workforce increment with the increasing demand of the services. The time is not far when Sedicii may get a worldwide partner to achieve higher growth.