Jennifer Desloges is the President and Founder of Jade Clinics. Jennifer began her career as an electrologist in 1989 and has worked tirelessly to perfect the “Jade Method of Electrolysis” since then. As a perfectionist, she adored electrolysis as a job that emphasized efficiency, safety, and precision. With the objective of providing permanent hair removal with outstanding outcomes for all Canadians, Jade Electrolysis began franchising in 2010.
Below are the highlights of the interview conducted between World’s Leaders and Jennifer Desloges.
Brief our audience about your journey as a business leader. What challenges did you have to face to get where you are today?
My journey began with a need to find a solution to my own unwanted hair problem. I found electrolysis and then wanted to provide that service to other individuals. It wasn’t long before there weren’t enough hours in the day to treat all my clients, at which point I started training other electrologists to attempt to fill this need. These individuals struggled with the business side of the job. They were, for the most part, great practitioners, but the business decisions needed to actually run a successful business, in many cases, were foreign to them. Franchising was the solution to this problem because we could give the franchisee more support in making the correct business decisions. Though franchising as a franchisor definitely comes with its own set of challenges.
Describe Jade Clinics’ offerings that address the needs of your customers.
Electrolysis is the only permanent method for hair removal. It is very dependent on the skill of the practitioner. At Jade Clinics, I developed a method using my 32 years of experience to perfect the practitioner’s skills.
Enlighten us on how you have made an impact on this industry through your expertise in the industry.
I spent many years trying to change the industry, by converting practicing electrologists to the methods that I was developing. Unfortunately, that never got traction and I began training electrologists with no experience. I developed a brand that the public could trust and gave many people a career.
What are the challenges you and your team at Jade Clinics come across in your day-to-day operations?
The first and biggest challenge that we faced was the phone. Working as an electrologist takes all your concentration and answering the phone becomes a huge disruption throughout the day. If you don’t answer the phone, you lose out on all the potential clients attempting to find permanent hair removal. Our solution to this massive problem was to develop a centralized call center that all clients for all locations could call to book their appointments and get the information they are seeking. Freeing up the practitioner to do what they do best, electrolysis.
What people, what books, what life factors have influenced and impacted you?
Every single client has had a lasting impact on me. When a client gets the results, they have been seeking all their lives to see this joy. It is super rewarding. Equally important are all the people in the Jade Clinics system, I love them all and they have taught me more than I can express.
Taking into consideration, the current pandemic, and its impact on global economies, how are you driving your organization to sustain operations and ensure the safety of your employees at the same time?
The pandemic gave us the opportunity to gain a deeper connection with our franchisees, to support them through the highs and lows, and we are proud to say that all of our franchisees and practitioners are a part of Jade Clinics today.
Describe in detail the values and the work culture that drive Jade Clinics.
We treat everyone without prejudice. This is a judgment free zone.
We want everyone to be comfortable and fully informed with clear expectations.
We value honest relationships and are confident in standing behind our results.
We provide a safe, sterile environment. Our practitioners are very well trained, with access to documented standards of operations.
We love making a positive impact on the lives of others.
Where do you envision yourself being in the long run and what are your future goals for Jade Clinics?
Our plan is to gradually grow the business by awarding 4-6 franchise locations every year until we have a clinic in every city across Canada, giving all Canadians easy access to Jade Clinics.
What would be your advice to budding business leaders?
Never give up! If this is your dream, no one else is going to give it to you; you have to work for it.