Navigating the boulders:
Gina Rivera who is the Founder of Phenix Suites Franchising, LLC states that success is not always about the end prize but rather, it’s staying true to your passion and your goals. She further adds that persevering and falling in love with the process of venturing into a professional pursuit is an important thing
The ground shakers and day makers:
There are circumstances of the tradition that are transferred in a most family businesses for generations that evolve into being extremely powerful, quite tangible, relevant, and of faith and dedication. This condemns the secrecy to let the succeeding generations unleash the tradition and not be unreasonably a burden to the preceding ones. Gina’s family has been in the beauty industry since 1929 and has a long family tradition of prolonged businesses.
While encountering boulders in the professional pursuit of business, it is evident that luck is the methodology of preparation that meets an opportunity. Gina states such a boulder in her venture wherein in 2012, the economy swirled and took a hit. She confessed that they have had just commenced upon expanding Phenix Salon Suites footprint nationally.
At that time, she had to face her inner daemon and fears in order to create new strategies for elevating the company to the next level. Most recently, a similar incident again took place with the hit of a pandemic and the outgrow of the coronavirus across the globe. Her focus was directed into the addition of corporate stores as well as the launching of their presence in the United Kingdom (UK). Teamwork often fosters the dreams visualized by the entrepreneur.
An anonymous artist once said that one shall either place their culture in such a manner that it might act as a reflection to modify their dreams or they shall magnify their skills if they are on the parallel edge of the knife. Gina on reflecting the corporate culture identity quickly confesses that her philosophy is the key to Phenix Salon Suites’ professional identity as a company. Her heritage has been succeeding by the later generations and dates back to 1929. As a stylist.