Ford Motor Co (F.N) announced on Tuesday that it will begin regular production of its F-150 Lightning electric pickup truck, more than tripling planned annual production of the vehicle that now symbolizes the 118-year-old company’s drive to retool for the twenty-first century.
Ford will commemorate the Lightning’s “Job One” event with a webcast on Tuesday at 1:30 p.m. EDT (1730 GMT). The Lightning assembly system at Ford’s Rouge Electric Vehicle Center in Dearborn, Michigan, has accelerated dramatically as a result of this occurrence.
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Ford intends to produce 150,000 Lightning trucks per year in the new Rouge manufacturing center, while also constructing a considerably larger electric car production complex in Tennessee.
It had intended to create only 40,000 vehicles per year, but rising demand for electric vehicles forced Ford to expand planned production of the Lightning, a substantially modified version of its best-selling F-150 pickup truck, twice since last August.
Before Ford stopped collecting early orders in December, around 200,000 consumers reserved the Lightning.
Rivals In the electric pickup market, GM and Ford are taking different approaches. Ford redesigned the modern F-150 to include batteries, a cargo-carrying front trunk, and enough electrical outlets to power a house or construction site. The construction of an assembly line adjacent to the existing Rouge F-series facility took 19 months.
It was vital for Ford to meet its aim of beginning regular manufacturing of the F-150 Lightning this spring. In the past, the firm has struggled with late, poorly managed launches, such as the disastrous introduction of a new Explorer sport utility vehicle in 2019.