Anil Gorraladaku, the founder and CEO of DIGIPUUSH, graduated with a bachelor’s degree in mechanical engineering in 2002 and worked for Toyota for over three years before starting his entrepreneurial career in 2006.
Anil stumbled upon Digital Marketing in the year 2013. He was appointed as the Growth Manager of one of the leading email marketing companies in Bangalore. He was fascinated by the concept, and it did not take much time for him to fall in love with digital. Then he voluntarily enrolled in a full-fledged digital marketing course to understand the tricks of the trade. And 3 years later, he found himself founding Digipuush on 6th November in a coffee shop near his residence.
DIGIPUUSH is a Digital Marketing Company with a Creative Bend. It believes in partnering with brands as an extended arm of the marketing team by delivering creative solutions with measurable outcomes. The company strongly believes that any marketing team is as good as its partner-agency, and the team pushes itself beyond expectations to make sure it keeps the word and delivers good work for the brand.
Below are the highlights of the interview conducted between World’s Leaders and Anil Gorraladaku.
Tell us about your proud moments as a leader and the achievements of Digipuush?
We were awarded as the Most Admired & Preferred Digital Marketing Emerging Unicorn for Ground-Breaking & Innovative Technology, by CE Worldwide, in August 2021. This came as a complete surprise to us, but we believe it was well deserved for all of our focus and hard work over the last five years.
How do you ensure a culture of integrity and innovation in the Digipuush?
One of Digipuush’s pillars is ‘Mutual Understanding & Trust based Partnerships’ with our clients. We do not believe in promising the moon and then delivering below par. We are clear as to what our strengths are and what is not in our forte, and we never shy away from communicating the same to our clients.
When it comes to innovation, we are abreast of the latest trends in technology and the digital world. In fact, every alternate Saturday, we spend the day in discussing stuff about brands, marketing, and consumer behaviour. It’s an open forum and employees are pushed to present something new, every time.
Tell us about the comprehensive marketing solutions/services that are provided by the company?
In a nutshell, as an agency, here are our offerings:
- Branding & Creative Services: Brand Identity, Logo & Guidelines’ Design & Development
- Digital Marketing:
- Social Media Marketing
- Performance MarketingInfluencer Marketing
- Website Design & Development
- Search Engine Optimization
- Content Marketing
- Video & Photography
- Augmented Reality & Virtual Reality Services
Do you prefer B2B or B2C marketing?Why?
We do not select our clients based on the industry in which they operate.Irrespective of them being B2B or B2C, if we feel we can be a great partnership and together help build the brand, we go all out.
Do you think there is a place for traditional advertising? If so, in which scenarios or for which businesses?
Digital marketing is only a part of the business of marketing. All kinds of marketing are here to stay, just that the weightage may be more on certain sections than others. Also, slowly the lines between traditional and digital are becoming blurry.
How do you keep updated on marketing trends, tools and techniques?
We closely study trends in consumer behaviour, marketing, & technology at a global level. We also do not think too much before trying some new technology/ medium of communication for our clients. We are always eager to deliver something new and refreshing when it comes to communication and customer engagement.
What elements does a marketing campaign need in order to be successful?
A successful marketing campaign is a result of umpteen elements. For me, the most important things are finding the right consumer insights and keeping the communication interesting yet simple to comprehend.
What differentiates you from the other marketing firms?
The two main differentiators for Digipuush are
- A Brand-First approach
- Transparency with our clients and vendors
What contextual factors do you take into account when providing services to your clients’?
The only contextual factor for any client is where the brand stands now and where it needs to reach in the next 3, 5 and 10 years from now.
How do you handle team members who have different opinions about the direction of a campaign?
The beauty of creativity, ideas, and opinions is that they are all subjective and they are never black and white. We have a very open culture, and we promote our employees to think differently and bring out new ideas on the table.
What career advice would you give to new leaders who are interested in working in marketing?
Start with sales. That is the best learning ground because you interact with the consumer on the ground rather than hearing about her from Google and some other research reports.
Tell us about your vision for the Digipuush.
Our vision is to deliver a balanced mixture of technology and creativity that will only help brands grow.