Bright & Fit Fitness Program was developed by Alice Veglio, the first online Holistic Fitness program with medical certification in Italy. Alice found herself immobilized with a cast on her back, which made her unable to even tie her shoes, and, thanks to the help of valid professionals; she managed to avoid undergoing a dangerous operation. After the plaster was removed from her back, Alice’s life mission became to study in the best institutions and find valid tools to regain her freedom, be able to move, and forever eliminate the fear of immobility from her life. It is for this reason that Alice, together with an Economics and Marketing University degree, has many certifications in the world of wellness and health: a diploma in holistic sciences for health, a specialization in nutrition sciences at Stanford University, a diploma as a personal trainer, a yoga teacher diploma, and a specialization in bioenergetic manual techniques.
At the end of her studies, Alice was able to gain the right knowledge to see her body healthy, transformed, and finally able to move without implications for her spine. This incredible result prompted Alice to want to share the method that allowed her to get back in perfect shape, regain confidence and self-esteem, and go beyond the limits she thought she had with as many people as possible.
Bright & Fit Fitness Program
Bright & Fit is a company founded by a woman for women, with the goal of allowing even those with limited time, who are unable to train in a gym, or who do not have access to fitness equipment, to train effectively for 15–30 minutes per day, without the use of any equipment and simply by using their smartphone. The contemporary and elegant native app from Bright & Fit is now available in the Apple and Google stores, giving women all over the world access to everything they need to stay fit and happy with just one click. Bright & Fit is more than a fitness program; it’s a personal transformation tool that uses home training, thinking exercises, and food counselling to help women rethink their limits and recover self-esteem and a higher quality of life. Today, Bright & Fit has a team of over 15 people dedicated solely to the project, and the incredible results achieved by the program’s users have prompted numerous magazines and television networks to cover Alice, including Forbes Italia, Forbes India, RAI 3, La print, Thrive Global, Yahoo Finance, California Herald, and London Daily Post. In November 2021, Alice was also recognized as a successful case study for the world of female empowerment on the stage of WomenXImpact, one of the most significant events in entrepreneurship and female empowerment on an international basis.
Feeling Great about Work
Alice’s greatest ambition in everyday life is to be able to make a tangible impact on the lives of women, regardless of their physical, geographical, or socioeconomic circumstances. Her primary purpose is to help individuals live better lives, evaluate their potential, and realize that everything is possible in life. Every innovation and endeavour in the organization is guided by this goal. As a result, in June 2021, Alice launched a major charity effort called “Bright & Fit Cares,” through which the firm provides practical assistance to women who are physically or socially challenged. She says, “Our first initiative was to support ANDOS, one of the most important breast cancer prevention and treatment organizations in Italy.”
A Never Ending Hunger for Betterment: Notable Achievements
Bright & Fit Fitness Program has its roots in the history and life experience of its creator and founder, Alice Veglio. Alice, an Italian woman born on July 6th, 1995, has been battling a significant health problem since she was 13 years old: a diagnosis of a hazardous spinal rotation, which would have forced her to give up physical activity for the rest of her life. Alice has been a ballet dancer since she was three years old, and her diagnosis has caused her to abandon all hope for a free and joyful future. Alice’s dual degree in two important fields (economics and health) piqued the interest of a number of government offices, including Dubai Carbon and the Dubai government office dedicated to green economy, where she worked as a project assistant, then as a sustainability journalist, and finally at the United Nations’ WGEO office. Alice began her career as a Junior Project Manager at the United Nations WGEO Dubai office when she was just 23 years old.
Despite the high levels of satisfaction she received from these significant organizations, Alice became increasingly aware of the need to be able to contribute to the world on her own terms, rather than abandoning the approach that had improved her health and physique in earlier years. As a result, Alice formally established her first start-up focused on holistic fitness and female empowerment in the United Arab Emirates in January 2019, which already has over 35,000 women registered and has generated over $1 million in revenue in its first two years.
Every day, a variety of metrics are used to assess the company’s progress. We aim to calculate the number of satisfied users every day, even before the turnover and the number of registered users. We are extremely proud and pleased to have a 98 percent customer satisfaction rate. Since the beginning of our operations, the number of registered users has risen steadily; our social networks have grown in size, and by December 2021, we had surpassed 35,000 registered users.
Getting Big Every Day
According to Alice, the organization is experiencing daily transformations in order to constantly provide the highest quality, efficiency, and technological requirements. Only three years ago, the company had three employees, ten active users, and one website; today, it has more than 15 employees, 35,000 active users, a native app, and a 200 percent annual increase in turnover.
The company saw the need to boost production, both in terms of the number of people engaged in the project and in terms of technology, especially during the COVID-19 epidemic. Every day, the company invests in providing the highest quality material, the most advanced technology in its app, and the highest level of support to ensure that each individual who uses its services has the most beautiful transformation and growth experience of their lives.
Combining the Skills of a Trainer and a Skilled Leader
“Knowing how to manage time is a fundamental skill for having a happy and successful life,” says Alice. Since her university years, in which she worked and attended two universities at the same time, she felt the need to learn how to manage her time in the best possible way. Especially now, time management for Alice is not only synonymous with being a good trainer but also being able to be an entrepreneur, an athlete, a student, a wife, a coach, and a point of reference for those who follow her all at the same time.
Alice thinks the most significant example of her time management skills is what she is doing now. Alice says, “In order to complete the preparation for Ironman 70.3 I need at least 15 hours of training per week, and together with all this, I have to dedicate at least 9 hours of work a day to my company, and in the remaining hours, I want to give the best of myself to relatives and friends.” She further adds that it may seem difficult to do all this, but in her opinion, the secret is to be organized and make sure you get a good quality of sleep. Alice has been practicing meditation since she was 16 years old in order to get a good night’s sleep. She also strongly believes in the power of the morning routine. In the first two hours after waking up, she always dedicates herself to the most important tasks and carries out all the activities that she would not be able to include during the day.
Being a better person and example for others Everyday
The meaning of success for Alice is being able to make a difference in the world, being able to leave a small contribution to improve people’s quality of life. She finds success in her specific case is to fight every day to show, even though her life story and experience, that there are no limits and that every woman has an infinite potential to be everything in life. She says, “Success for me is to help as many women as possible believe in themselves and acquire the tools to live life fully and with satisfaction.” She also adds, “I fight for female empowerment. I fight to implement the traditional fitness sector with the best technologies and tools and use it to help women around the world become the best versions of themselves.”
Breaking the Stereotypes
Alice believes that the only limits on a woman’s role as a leader are those imposed by the environment around us. She asserts, “Since we were children, we have been asked what we want to do when we grow up, thus suggesting that we can only be one thing: a wife or just an entrepreneur or just an athlete.” She continues, “However, what many do not consider is that we can be everything.” Alice believes that a woman can be a caring mother, a loving wife, a successful entrepreneur, and a performing athlete all at the same time. Stereotypes are the real obstacles to the success of many women. She clarifies, “It is for this reason that my company and my daily mission is to demonstrate that we must not give up on our dreams and that every woman can be anything she wants to be in this life.”
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